The Literary Life

From the staff of BookSwim.com

Day: Friday, September 21st, 2007

Rent 2 books unlimited for under $10!!!

If we had horns, we’d toot them… hard… because BookSwim.com is announcing the much anticipated release of a 2-at-a-time Unlimited Rental Plan at $9.99 for the first month with the use of promo code 2planfor999. Thereafter, it’s only $14.99 monthly.

Folks, you’ve asked for it. You said “But I don’t read enough to justify the 3-Plan” and so we answered. Let’s offer you 2 books at a time and drop the price.

This is a plan that is meant to entice less-than-avid readers into a rental lifestyle; a try-before-you-buy mindset.

Here’s how the 2-At-a-Time Plan works.

* Receive Your first 2 books and take as long as you want to read.
* When you finish both books, send them back in return for 2 MORE titles from your book list!

Unfortunately, this is the one and only rental plan that doesn’t leave you with books in hand while the other(s) are in transit. Because shipping can take longer (especially further away from our Central NJ warehouse), readers who are new to Swimming may see the value in our higher plans after having a taste of book rental.

Renting with BookSwim is now under $10!

MONROE, NJ – BookSwim.com, the first and only online hardcover and paperback book rental service, is announcing the release of a 2-at-a-Time Plan with unlimited rentals at $9.99 for the first month if they subscribe with promo code 2planfor999. Thereafter the membership fee is $14.99 monthly.

“The idea is to let some of our more casual readers discover what it truly means to ‘read more, pay less’. Saving Swimmers money through book rental has been our end goal,” says chief marketing officer George Burke. “Our previous starter plan, 3-at-a-Time for $19.99, gave less avid readers the impression of more books than needed in a month. They wanted to see fewer books for less money and we’re happy to accommodate those who don’t have much time to devote to reading, but still want to save on all the latest and rarest book titles, shipped to their door.”

As with every book rental plan, there’s no late fees so readers can keep our books as long as they wish. Postage is completely free, both ways. And with unlimited book rentals per month, faster readers are rewarded with more books. If the user enjoys a book, as with every plan, he or she can elect to purchase it at a deep discount.

Burke continues to explain the absence of a 1-book rental plan. “Shipping two or even three books in a package can cost the same as one book, so why give members only one book when we can give them three in a package for the same price?”

The average New York Times Bestseller title carries a list price of about $22. For $7 less, the new 2-at-a-Time plan lends members potentially 4 to 6 bestsellers, new releases, classics, or children’s books each month.

ABOUT BOOKSWIM CORPORATION
BookSwim (http://www.bookswim.com), established June 2006, is the first full-service membership-based online paperback and hardcover book rental library club allowing subscribers to rent books shipped directly to their door with no late fees and free shipping. The company is based in Monroe Township, NJ but offers book rental service nationwide ranging from hardcover new release novels to classics, nonfiction bestsellers to children’s books. Book club subscription plans range from under $15 to $36 per month and allow up to 11 books borrowed out at a time and returned in a pre-paid bag, but members are given the option to buy.