View Article at The New York Post

(Here’s a little bit of a PR debacle. The NY Post mentions our event “Drop Everything And Read”, but not our name, and gets our phone number wrong. Ahhh, se la vie.)

…April 12, 2008 — MAYBE you didn’t mark your calendar, but it’s Drop Everything and Read Day – a holiday made famous by Beverly Cleary’s incorrigible heroine, Ramona Quimby. From 8 a.m. to 6 p.m. along Central Park West between 86th and 90th streets, families can take a book, blanket and a snack and read, spurred on by former Knick John Starks and other pros. Prizes, too! For more info, call (212) 877-BookSwim….