Read full article at NJBiz.com

Siddiqui and Burke took top honors. [Photo by Larry Ford]

A book rental company on the order of Netflix Inc. won first prize last week in a business plan competition held by the Rutgers Business School.

BookSwim Inc., of Aberdeen, took home $20,000 for winning the eighth annual Rutgers Business Plan Competition. Through the company’s Web site, BookSwim.com, subscribers are sent anywhere from two to 11 books at a time by postal mail for monthly fees ranging from $14.99 per month to $35.99 per month. The site was co-founded in 2006 by Shamoon Siddiqui, who last month graduated from Rutgers Business School with an MBA degree and Web designer George Burke…..

……The business plan competition drew 34 entries, with the Sales Executive Foundation of New Jersey providing the cash prizes.

The Judges were John Wilson, president and chief executive officer of the Association of Independent Colleges and Universities of New Jersey, and Richard Romano, retired corporate vice president of AT&T. Both men are with the Sales Executive Foundation of New Jersey.