Read the full article at NJBiz.com

NEWARK — BookSwim, an online book rental service whose customers pay $9.95 a month to rent books, has moved into the high-tech incubator at New Jersey Institute of Technology, in the state’s largest city.
George Burke, who founded the company in May 2007 with fellow NJIT graduate Shamoon Siddiqui, says he’s looking forward to tapping engineering students as interns, and getting ideas from the dozens of entrepreneurs now building their businesses at the NJIT Enterprise Development Center.

Burke packed and shipped the books himself when the company was located in a Matawan warehouse.

Then he outsourced that task to a fulfillment house, donated 13,000 books to the Newark Public Library and freed his nine-person team to figure out how to lower mailing costs (they use U.S. Postal Service media mail) and win more customers.

Burke said BookSwim is profitable; last month, the company rented its 100,000th book.

Why not just go to the library? Burke said your library may only buy one copy of the best-seller you want to read; BookSwim bought 200 copies of the popular James Patterson novel “Double Cross.”