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Anyone who has both used Netflix and had an overdue library book knew it was only a matter of time until the same model was used for books. And in fact, there are a few companies out there who have been sailing in those waters, like Booksfree and Book Swim. Book Swim is now specifically promoting itself to pregnant women (“It costs a lot to buy all those pregnancy books only to discover that most of them are useless and mostly designed to scare the crap out of you.” Ahem, my words, not theirs) and also parents of the voracious read-to-me set (“save money spent on buying lots of children’s books that can be rented instead.” Their words, not mine).
While it appeals on some level, I have quibbles with the execution: They have not yet gotten the one of the main keys to Netflix’s success, which is having everything, not just the most popular stuff. I looked up several of my daughter’s favorites on Book Swim, and they weren’t there. Not only that, but her not-all-that-obscure beloved tales don’t come anywhere near meeting the fine-print criteria for the cheery “just tell us what you want and we’ll buy it for you!” option, which include “an Amazon sales rank of at least 20,000.” That’s pretty narrow folks. I think there must be 20,000 best-selling unofficial political biographies alone.
If you’re going to charge $20 to 40/month for 3 to 11 books at a time (Book Swim. Don’t get fooled by their low intro rate—it’s one month only) or $10 to $50/month for 2 to 15 books at time (Booksfree), you need super-duper-special selection and service. Remember folks, you are competing against free. I suppose if I had to drive to the library, or had a work schedule that conflicted with its hours, the delivery aspect would be more of a draw and feel like less of an environmental faux pas, but from my home office it just looks like one more lost excuse to get out of the house for 15 minutes. (And it’s worth noting that many libraries apparently will deliver too under some circumstances.)
I’m sure the right person with sufficient capital could iron out these issues, add a recommendation engine, and be really in business. (Unless the higher cost of shipping books compared to DVDs just makes it an idea whose time hasn’t come after all. It’s possible.)
But what really troubles me, of course, is the idea of abandoning the library. Libraries still serve as one of the rare public meeting spaces not devoted to commerce. They help kids with research and adults with job hunts and starting businesses and their own formal and informal educations. Libraries buy books based on both popularity and serving their public. They tend to fight the good fight to make sure controversial material is available. You know, good qualifty-of-life, bastion of democracy stuff.
We recently had a budget vote on a large plan to expand and upgrade the branch libraries up here in Albany, so I’ve seen the research about the social and economic benefits of a good library. But I’ve also heard from the kooks who say that with the Internet and big-box bookstores, we don’t need libraries anymore, and I hate the idea of giving them more ammunition. I know book renters would still pay their library taxes, but usage rates and general familiarity are crucial to keep libraries’ budgets away from the ax.
I think with the right savvy, libraries are up to the task of competing with even an improved book rental service. Already, through inter-library loans you can get almost anything, and with my countywide system’s online reservation system, it’s almost as easy as Netflix to request something. A little slow to get it, but that should be fixable. Make renewing easier, with a warning system when something’s coming due, and you’re most of the way there for me.
Besides, for picture books, the library already wins hands down: My daughter gets the tactile adventure of browsing the shelves and discovering hidden gems, and we get the excuse of “Oh, that has to go back to the library now!” when a not-quite-gem has worn out its welcome.