Archive for March 11th, 2009

New Jersey On-Line: “BookSwim CFO’s line of experience” by Susan Todd

Wednesday, March 11th, 2009

Read the full article at NJ.com

When your title is chief financial officer, there’s no escaping the recession.

Todd Marrazzo, CFO of BookSwim Corp., knows the challenges of trying to secure credit and the advantages of hoarding cash in a stormy economy. BookSwim is similar to Netflix except it deals in books, making two or three available each month to fee-paying members….

…For a premium, if the clients go into bankruptcy, for example, the insurer comes in, cuts you a check and then tries to recover the money from the client. It’s a cushion. The financial institutions love it.