Archive for April 14th, 2009

ABC News: “Rise of the Transumer” Interview by Jackie Hyland with Eric Ginsberg

Tuesday, April 14th, 2009

Watch the interview at ABCNews.com

“Ownership has long been an American virtue, and a symbol of status. Well for many Americans, to own something carries a sense of pride and control. But now there is a growing trend of renting to satisfy the speedy need to own something in the moment, and then returning it when it’s no long wanted. There’s a word for people who do this, they’re called transumers…” Jackie Hyland, ABC News.