Read the full article at CNET.com
A new Web-based rental service called BookSwim describes itself as Netflix for books…
…All in all, BookSwim seems like a pretty good deal for avid readers. It seems to make the most sense for people who like to read popular, new hardcover books, especially if they read a lot, don’t care to keep all the books they read, and prefer to use their spare time for reading rather than running to the library.
That summary may sound like a narrow market, but it fits me pretty well, and I think it could make a decent business for BookSwim.