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What is being called “transumerism” by the rental industry seems to be on the rise. Some say you can save hundreds of dollars by simply choosing to rent instead of buying certain items.

Eric Ginsberg, vice president of marketing for “BookSwim.com,” says transumerism is the “common desire to get beyond paying the high premium of ownership and just have what you need when you need it.”

Ginsberg says you can rent just about anything you can think of; just by doing some quick searching online. He says especially right now with a new school year, students can save money by renting text books instead of buying new or even used. Ginsberg says students can save an average 60% on books each semester by renting through websites like BookSwim.com.

To learn more about “BookSwim.com”, click on the big red bar.