The Bureau of Labor Statistics estimated that 4 million people retired, effective Dec. 31. For many, retirement and age are life-altering events that require changes in the way things are done and the attitude to be willing to change and adapt.

Pre-boomers are now a vibrant part of the retirement community and those in the boomer community and those in the early boomer generation, after 1946, are retiring at the rate of 10, 000 per day for the next 20 years. A changed lifestyle and eventually some different needs has created new businesses, catering to a demographic with a technological past and an generation characterized by determination, entrepreneurship and comfort. It is not surprising that new businesses are now owned by these retirees or are simply others who now see a niche.

For example, while this generation did not grow up with the technology of renting video movies, once the technology became mainstream, it wasn’t long before a video rental store seemed to be located as frequently as fast food restaurants. And while books preceded everyone, now the concept of video rentals is being applied to book rentals, specially targeting a population who might need the convenience of home delivery at some point. www.Bookswim.com is a service that aspires to be the Netflix for books and while they promote the fact that they are inexpensive, a feature appreciated by many retirees with a reduced income, it also saves time and hassle of traffic and it helps the environment. One convenience not thought of is gift cards for retirees. Especially for those confined to an assisted living facility or who aren’t able to get out as much, a gift card could be great help to children and friends with gift problems…………