The Literary Life

From the staff of BookSwim.com

ABC News: “Rise of the Transumer” Interview by Jackie Hyland with Eric Ginsberg

Watch the interview at ABCNews.com

“Ownership has long been an American virtue, and a symbol of status. Well for many Americans, to own something carries a sense of pride and control. But now there is a growing trend of renting to satisfy the speedy need to own something in the moment, and then returning it when it’s no long wanted. There’s a word for people who do this, they’re called transumers…” Jackie Hyland, ABC News.

2 ResponsesLeave one →

  1. FrankJones

     /  April 17, 2009

    Great interview.. Jackie Hyland looks fab!

  2. I really enjoyed watching the interview.
    Fractional Life organises an annual consumer event which attracts ‘transumers’ from around the world interested in fractional ownership and asset-sharing – http://www.fractionallifeexpo.com

Leave a Reply