In an effort to celebrate innovation in the book industry, Bookswim has launched the Booksie author and publisher award. We believe in supporting the community by spotlighting individuals who break the traditional publishing mold and dare to be different.

One way an author can innovate, is through creative outreach. It is widely held that customer engagement is critical to online marketing. Customers that feel like part of a brand community are not only more loyal, but also more willing to spread the word about the positive attributes of a product or company. According to Infosys, companies show deeper engagement with customers deliver better financial results: 18% revenue growth and 15% gross margin growth for companies with highest levels of engagement and presence. But how a connection is built is critical: the context of experience needs to be relevant to the audience in order to earn goodwill.

Honorees are selected by a panel of publishing professionals and receive recognition on the Bookswim site and through Bookswim’s content partners.