Archive for the ‘Company Blog’ Category
Friday, November 20th, 2009
NEW YORK, NY—BookSwim (www.bookswim.com), America’s “Netflix-style” book rental club has launched a new rental plan that benefit subscribers and shape the growing rental industry’s future. The most dramatic new features, standard on all plans, include:
- Price reduction to $9.95 monthly: The old $15 starter plan changed to become $9.95 for any book
- “Exclusive at BookSwim”: BookSwim is the only rental club offering newly released novels and nonfiction bestsellers published in hardcover format.
- UPS-integrated shipping: Speedier delivery, dramatically reducing outbound transit times to members’ homes at no additional cost.
“Our readers are happier that books now arrive so quickly. BookSwim’s new plans are a success because they’re so radically different,” states CTO Nick Ruffilo. “We no longer need to receive the return at our facility before the next is shipped. We took a risk and the result is turnaround time being cut in half. That’s huge! Something even Netflix or Blockbuster won’t offer!”
Ruffilo goes on to explain, “With a changeover to UPS Mail Innovations (www.ups-mi.com) for outbound shipping service, BookSwimmers in California, Washington, and Oregon are seeing the biggest gains — as much as a 60-70% time decrease round-trip. More time with books in your hands rather than in-transit, means the value BookSwimmers see increases significantly.”
Additionally, for $9.95, occasional or infrequent readers can now rent any book monthly for the low price of $9.95 with the inception of a 1-book-per-month plan.
“Sometimes people just want to rent a book. If it’s a new hardcover, they’ll save 50-66%”, adds George Burke, co-founder and CMO. “Books like Dan Brown’s ‘Lost Symbol’, Glenn Beck’s ‘Arguing with Idiots’, or ‘A Touch of Dead’ by Charlaine Harris are all ‘Exclusive at BookSwim.’”
Burke continues, “Think of BookSwim like a movie on opening night instead of waiting for the DVD. We’re the only membership club renting hardbacks – the format of choice for newly published books like next week’s releases ‘Moonwalk’ by Michael Jackson or ‘Nine Dragons’ by Michael Connelly, with the paperback versions maybe arriving a year later. Even today, we still continue to rent Malcolm Gladwell’s ‘Outliers’ exclusively, a year after its November 2008 publication date.”
Other added features of BookSwim’s new plans are:
- “Keep My Book” discounts: Members can purchase rentals at up to 80% off retail prices
- Printerless returns with package tracking: Printing return labels are no longer necessary. Books are returned in the supplied packaging, using a free postage-paid label with barcode to track returns.
- “Top Book Guarantee”: Depending on plan size, one or two books in the rental pool can be selected to ship in a member’s next package, guaranteed.
- “Add to the Demand”: Subscribers may add titles not found in the catalog through a write-in vote submission, which BookSwim purchases for those members when able to be rented.
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About BookSwim.com
Launched in May 2007, BookSwim (http://www.bookswim.com) is the first and only online paperback and hardcover book rental library club, allowing subscribers to rent books with free return shipping and no due dates or late fees. With nationwide coverage, the book rental service offers hardcover new releases to paperback classics. BookSwim subscription plans start at $9.95 per month, with an option for members to purchase the books they love.
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Posted in Company Blog, Press Releases | No Comments »
Friday, November 20th, 2009
It’s November and the weather has taken a turn for the dreary. In an effort to help everyone become a little more cheerful, here’s a light-hearted romp through this week’s literary news:
Museum ‘of story and storytelling’ planned for Oxford
An online dream touches down from the internet to reality– namely, into Rochester House in Oxford, mere blocks away from Christ Church College where many scenes from the recent Harry Potter movies were filmed. “There must be something in the waters of the Isis that gets into the system of Oxford residents, magically causing them to think of and bring to life unforgettable characters and plots,” said Oxfordshire-based children’s author Mary Hoffman.
–Literary Review’s 2009 Bad Sex in Fiction Prize Strikes Again. Prizes have not yet been chosen, but take a look at these excerpts (if you can stomach the prose!) and see which one gets your vote.
–Overdue library books return century and a half later, all fees paid. Speaking of due dates and late fees: imagine receiving a $1,000 bill from your library, fifty years later!
–“Tokyo Vice” Author Goes To Japan Seeking Enlightenment, Ends Up Writing About Organized Crime. Journalism teachers will tell you to follow the story wherever it leads. It led Jake Adelstein to be placed under police protection– but the story seems to be worth it.
–A dark and stormy night: and slightly better first sentences from new books. With a first sentence like “Of Filastro Agustín’s seven children, the only one he couldn’t bear to beat was his youngest son, Edmund,” how could it be bad?
–Neil Gaiman continues to wreck the grade curve for other fantasy writers. How do we love Gaiman’s new Graveyard Book? From the Newbery medal to the Locus young adult award and the Hugo best novel prize, to the longlisted for the Carnegie medal and shortlist for the World Fantasy award, in quite a number of ways. Gaiman says he was pleasantly surprised, though “the trouble with saying that is that you always sound vaguely insincere – people assume that with each award the book wins, saying you are surprised is less and less plausible.”
With so many awards under his belt, I wonder if Gaiman will wander off to sweep other genre’s prizes. Do you think he’s liable to branch out (and you thought your supremacy was safe, best-selling authors everywhere!)?
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Thursday, November 19th, 2009
Lately there has been huge buzz about the lack of women in some of the largest publications’ book lists. One example is Publishers Weekly’s Top Books of 2009 list which was completely devoid of women authors. This has sparked an interesting debate as well as a hot trending topic on twitter #fembook. BookSwim understands the importance of equal representation - and that doesn’t mean that there needs to be an even amount of men and women within any given book list, but that there is an equal vetting process. We took a look at our Top Favorited Authors page. This page is generated by the number of members we have that have selected an author as their favorite. One could call it a popularity contest in a way. As of writing this article, 7 of the top 10 authors are women.
#1 James Patterson
#2 Jodi Picoult
#3 Dean Koontz
#4 Stephanie Meyer
#5 Janet Evanovich
#6 Laurell K. Hamilton
#7 Nicholas Sparks
#8 Nora Roberts
#9 Jennifer Weiner
#10 Charlaine Harris
What are your thoughts on the top 10 “Most Favorited” authors?
-Nick
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Friday, November 13th, 2009
Our friends over at BookGasm recently put out a post of 5 sexy book covers of books that they have no intention of reading. As a quick response, we decided to add to that list and add one more book with a sexy cover/title that we here at BookSwim won’t be reading.

Old Tractors and the Men Who Love Them. Need we say more? This beauty has an ISBN of 0760301298 and can be purchased from Amazon for as little as $3.99 + shipping.
Do you know of any funny book covers?
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Friday, November 13th, 2009
Welcome to another post of Books Bulletin, gathering odd, interesting, and wacky news from around the literary world.
Work on your vocabulary, Mr. Churchill
By now, students in the UK have accustomed themselves to writing essays that will be assessed and graded by a computer. But it seems the computer system toted by the Chartered Institute of Educational Assessors (CIEA) gives low marks to Churchill’s writing (needs to use fewer metaphors) and Ernest Hemingway’s (needs to write with more care and detail).
The incredible bouncing pricetag of John Grisham
The cost of John Grisham’s Ford County, officially released Tuesday, moved up and down like stock market shares as rivals Amazon.com and Walmart.com extended, then rescinded, their high discounts for top-selling pre-orders.
Early in the day, Amazon was selling Grisham’s book of short stories for $9, the same price it had offered for Ford County before publication and a sign that Amazon was ready to continue the cost competition beyond the release date. Walmart.com was selling “Ford County” for $12 early Tuesday, then cut the price to the pre-order discount of $8.98.
Rick Riordan remains a gods-fearing author
Rick Riordan, the author of the million-selling “Percy Jackson” series about the Greek gods in modern times, has started “The Kane Chronicles,” in which Egyptian gods similarly make mischief, war, love, and other shenanigans in the modern age.
The Disney Book Group announced that the first installment, The Kane Chronicles, Book One: The Red Pyramid, comes out in May.
For Thrillers, Glenn Beck Is Becoming New Oprah
On his radio show and cable television programs, first on CNN Headline News and now on the Fox News Channel, Mr. Beck has enthusiastically endorsed dozens of novelists, a majority of them writing in the thriller genre. Mr. Beck, who now attracts 9 million weekly listeners on radio and 2.7 million daily viewers on television, often selects authors whose plots or characters reflect political stances that mirror his own. But he also promotes the work of authors who may disagree with many of his views.
Who’s more likely to influence your opinion to buy a book: Glenn Beck or Oprah?
–Chip
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Wednesday, November 11th, 2009

The other day I was going through my book shelf to add more books that I’ve read to my goodreads read shelf. I shocked myself at how quickly I got through it and started to think of books that I read and didn’t own. At first, I started to think about the journey that my books may have made - did I sell the book on half.com, had I borrowed it from someone? Was it part of a collection? Had it gotten lost somewhere. Being a concrete thinker who loves statistics, I decided to come up with a ratio - and this ratio is called the Shelf Ratio.
Like any good ratio, it comes with a few friends. I’ve decided to outline those ratios and explain what they might tell you about yourself:
The Shelf Ratio: The amount of books you own and have on shelves (lost or in boxes don’t count) divided by the number of books you’ve read.
The Wanting Ratio: The amount of books you haven’t read and have on your shelf divided by the number of books you have on your shelf that you have read
The Pack-Rat Ratio: The amount of books you do not plan on reading again that are on your shelves divided by the amount of books you do plan on reading again that are on your shelves.
The Good-Friend Ratio: The amount of books you have lent out divided by the amount of books you are currently borrowing.
To share a bit about me, I will share with you my ratios:
My Shelf Ratio: 20%. I’m a big fan of borrowing/renting books. As well, most of the books I get, I don’t want to keep, so I resell.
My Wanting Ratio: 30%. This is very high, but mainly because I keep my shelf so slim.
My Pack-Rat Ratio: 20%. The only reason I hold onto a book is if I wish to read it or if I wish to give it to someone else.
My Good-Friend Ratio: Ignoring the books my wife has “lent” me to read, I’m on a 10:1 or 1000%. I am pretty quick to lend a book to a friend, but between my lack of time and my BookSwim membership, I tend not to need to borrow books.
What are your ratios?
Some milestones and what they mean:
Wanting Ratio > 50%: START READING!
Pack-Rat Ratio > 100%: Get rid of those excess books. Sell them, lend them to friends, that’s good books being wasted!
Good-Friend ratio < 50%: Read and return those books to your friends, and hand out your old books to friends as gifts!
-Nick
Posted in Company Blog | 1 Comment »
Thursday, November 5th, 2009
Brace yourselves, readers and writers worldwide! November is National Novel Writing Month, a huge international event in which over 130,000 would-be writers rush to finish an original 50,000-word novel between November 1st and November 30th. From high school students to professional authors, most of them unpublished, these writers spend one highly caffeinated month writing for the sheer enjoyment of finally finishing that novel.
BookSwim is giving all NaNoWriMo writers the chance to expose their work to thousands of active readers. Now announcing BookSwim’s 2009 NaNoWriMo Competition! All NaNoWriMo winners are welcome to submit excerpts of their work for a chance to have their novels published through print-on-demand technology and made available in BookSwim’s catalog!
Prizes
20 Semi-Finalists: 1 free month of BookSwim
5 Grand Prize Winners: Your book rented through BookSwim!
How to Enter
Start with a bang! Copy and paste the first 1,000 words of your novel into the body of your email program along with your name, brief (3 - 5 sentence) summary of your novel, and your preferred method of contact, then attach the first 10,000 words in an .rtf, .doc / .docx, or .pdf file. You need not stop mid-sentence to get exactly 10,000 words– just come to a logical stop as close as you can to that word limit. Email your submission to the ONE email address that best corresponds to the genre of your novel:
Speculative fiction (horror, fantasy, science fiction): nanospecfic@bookswim.com
Mystery / thriller: nanomystery@bookswim.com
Historical fiction: nanohistory@bookswim.com
Romance: nanoromance@bookswim.com
Contemporary / mainstream / literary: nanolit@bookswim.com
Submissions begin immediately and close December 31st. Make our judges want the rest of the story!
Round 2: The People’s Vote
From these submissions, our judges will select twenty semi-finalists. Their excerpts will be displayed on our site between January 15th and January 31st, and every visitor to our site will be able to nominate one novel from each genre. Make sure all of your friends vote for your submission!
On February 1st, we’ll count the votes for each entry and declare our official winners! If you win, we’ll work with you to print copies of your book, rent them, and pay you each time a BookSwimmer reads your novel.
Questions, comments, or suggestions? Email cobrien@bookswim.com
WANT TO BE A CONTEST JUDGE? Send an email to cobrien@bookswim.com with your name and preferred genres you’d like to review for a free month of unlimited book rental!
Official Contest Rules: Terms and Conditions
1. ELIGIBILITY AND PARTICIPATION.
a. This competition is sponsored by BookSwim Corporation.
b. This competition is open to all winners of National Novel Writing Month as defined on nanowrimo.org (someone who has completed an original work of fiction at least 50,000 words between November 1st and November 30th; see site for full details) currently residing in the United States and its territories, except employees of BookSwim Corporation, its competition sponsor, advertising and promotional agencies and their respective affiliates and associates and such employees’ family members.
c. Entrants are responsible for compliance with applicable laws in jurisdictions where they reside.
d. By entering this sweepstakes, entrants automatically agree to be bound by the terms of this sweepstakes as listed in this Competition Terms and Conditions.
e. Failure to adhere to the terms and conditions listed in this Competition Terms and Conditions will result in disqualification of any submitted entries, and the nullification of entrant privileges to further participate in the competitions.
2. SUBMISSIONS OF ENTRIES AND DEADLINES
a. The competition will be opened for entry of submissions as indicated by the first written and electronically distributed announcement, hereinafter referred to as ‘First Announcement,’ of any competition by its respective promoter and will continue until December 31st, 2009. All entries must be submitted no later than 11:59pm EST on December 31st, 2009. Late entries will be rejected. To be eligible to participate, entrants must submit their entry to one of the following email addresses: nanospecfic@bookswim.com; nanomystery@bookswim.com; nanohistory@bookswim.com; nanoromance@bookswim.com; nanolit@bookswim.com.
b. Entrants must provide their name, valid email address, and all other required information.
c. Incomplete entry forms will be deemed disqualified and rejected. BookSwim Corporation is not responsible for any lost, misdirected or delayed entries. Entries received by telephone, fax, courier, personal delivery or Customer Service Ticket or any other method other than the official Competition submission email addresses will not be accepted.
d. By submitting any entry, entrants agree to be bound by the terms and conditions set forth in this document without limitation. Entries must not include content that is unlawful, harmful, vulgar, offensive, obscene, hateful, or racially, ethnically or otherwise objectionable, the determination of which is up to the sole discretion of BookSwim Corporation.
3. WINNER SELECTION AND NOTIFICATION.
a. Semi-finalists of this Competition will be chosen by designated judges as deemed by BookSwim from among the participants who meet ALL of the criteria and guidelines specified by BookSwim Corporation. You understand that these criteria and guidelines are determined exclusively by BookSwim Corporation. The entries submitted by semi-finalists will be presented on the blog The Literary Life and Grand Prize Winners shall be selected by public popular vote via blog comments.
b. Nature of Prize. A maximum of twenty (20) semi-finalists will receive a $29.95 virtual Gift Code redeemable at BookSwim.com for a monthly rental membership. Gift Codes cannot be exchanged for cash and have no cash value. A maximum of five (5) Grand Prize Winners will gain the right to have copies of their novels printed through third-party print-on-demand services, which will then be made available in BookSwim’s catalog for rental by its monthly subscribers. BookSwim will cover the cost of printing for copies introduced into its inventory. Once winners are announced, BookSwim shall negotiate a separate revenue-share agreement with the winning authors. All copyright and ownership of the work of the Grand Prize Winners remains with the winners. Grand Prize Winners shall grant BookSwim the right to print copies of their work as catalog demand dictates and offer said copies for rental to BookSwim subscribers.
c. Notification of Winners. Semi-finalists shall be notified by email. Grand Prize Winners shall also be notified by email at the time the prize designation is made. Odds of winning a prize will vary depending upon quality of entry as determined by BookSwim’s judges and the number of actual Competition participants. In the event any entry is deemed ineligible or disqualified, BookSwim Corporation may award the prizes to alternate entries as it deems suitable. In the event that the prize cannot be awarded, BookSwim Corporation may withdraw the winner’s title and all unclaimed prize(s) will be forfeited. BookSwim Corporation may then select an alternate winner.
d. In accepting the prizes, the Competition winners acknowledge that BookSwim Corporation may not be held liable for any loss, damages or injury associated with accepting or using the prize(s).
6. GENERAL
a. Releases. All entrants, as a condition of entry into the Competition, agree to release BookSwim Corporation staff and its Competition sponsors from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property associated or sustained in connection with participation in any and all aspects of the Competition, including accessing the Competition, submitting an entry, and the receipt, ownership or use of any prize. Each prize winner bears all risk of loss or damage to his or her applicable prize after it has been delivered.
b. Prize Responsibility. All prize winners will be responsible for any and all federal, state and/or local taxes resulting from acceptance of any and all prizes associated with this Competition. No prize substitution or changes are allowed. All prizes are subject to availability. If any winner chooses not to redeem his/her prize, said prize may be withdrawn and awarded to an alternate entry.
c. Limitation of Liability. Neither BookSwim Corporation or its staff, nor its Competition sponsors, assume any responsibility or liability for (i) any incorrect or inaccurate entry form information, or for any faulty or failed electronic data transmissions; (ii) any authorized access to, or theft, destruction or alteration of entry forms or submissions at any point in the operation of this Competition; (iii) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, email programs, servers, computers or providers utilized in any aspect of the submission of an entry or the operation of the Competition; (iv) inaccessibility or unavailability of the Internet; or (v) any injury or loss of participants which may be related to or resulting from any attempt to participate in the Competition or download any materials in the Competition.
d. Disputes. To the extent permitted by law, the rights to litigate, to seek injunctive relief, or to make any other recourse to judicial or any other procedure in case of disputes or claims resulting from or in connection with this Competition are hereby excluded, and any entrant expressly waives any and all such rights. You agree that you will submit any dispute you may have with regards to the conduct of the Competition, interpretation of the Rules, and/or awarding of prizes to BookSwim Corporation, whose decision regarding such dispute shall be binding and final. All disputes must be submitted in writing to BookSwim Corporation, 211 Warren Street, Suite 305, Newark, NJ 07103.
e. Winners. All decisions are final.
f. Winner Announcement. All prize winners will be contacted by BookSwim Corporation via email for the claiming of their prizes.
g. Privacy: Bookswim Corporation will not share any information provided by Competition entrants to third parties.
h. Age of Participation. Any participant under the age of 18 is required to notify BookSwim Corporation before entering any competition processes. Participants under the age of 18 may be required to provide proof of parental consent, either in writing by postal mail or facsimile transmittal, at any time during the competition process. If a winner of any award is under the age of 18, parental consent in writing by postal mail or facsimile transmittal will be required.
i. Terms. BookSwim Corporation reserves the right to abbreviate, modify, suspend, cancel, or terminate this Competition at any time without prior notice and without further obligation or liability to you. BookSwim Corporation also reserves the right to change these Terms and Conditions at any time without prior notice.
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Friday, October 30th, 2009
Hello– this is Chip again, back from my hiatus in the land of non-blogging. Apologies for my long silence, but I come bearing gifts: the first edition of Books Bulletin, a weekly post you’ll find here at the Lit Life every Friday morning that will catalog the bizarre & fascinating news of the literary world. From gossip about your favorite authors to the discovery of new works by Shakespeare, I’ll show you the most interesting stories I’ve found in the wacky alternate universe of publishing.
Plagiarism Software Identifies New Shakespeare Play. Word-comparison software is one of the primary reasons I talked myself out of selling college papers in my younger days. I’m happy to see it scoring goodwill points with the English major crowd.
Book reviewer quits over sadistic misogyny. Fed up with the way female characters are treated in crime novels, award-winning crime novelist and book reviewer Jessica Mann has called it quits. What does this say about today’s thrillers?
Coco Chanel books storm shelves, stores, take no prisoners. What’s with the sudden surge in novels and books about this famous French designer? Author Karen Karbo ponders: “Some mystical thing in the zeitgeist?”
Author and motivational speaker James Arthur Ray sees the publication of his two books delayed, following the deaths of three people and hospitalization of 18 in a sweat lodge ceremony he led. According to the article, Ray has “vowed to continue holding seminars despite criticism,” even as a criminal investigation of his practices is underway. In his next book, does he discuss strategies for ducking homicide allegations in a spiritual warrioresque way?
Writer Rick Moody plans to tweet a short story on Twitter over the course of three days. Just a reminder: Twitter posts are limited to 140 characters, shorter than the text message limit on most cellphones. I’m sure that wherever he is, Hemingway, inventor of the six word novel, would approve.
That’s all for this week. Happy reading!
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Friday, October 9th, 2009
Hello everyone! As this is my first real post on BookSwim’s Literary Life, I think I will start with a bit about who I am. My name is Nick Ruffilo and I am the CIO/CTO of BookSwim (Basically I oversee all the technology and information that BookSwim has). On top of all that, I am currently running our twitter account ( @bookswim), as well as will now be a regular poster on our Literary Life blog. I read quite a bit in high school and in college found myself reading quite a bit. After college, I kept up my reading and did quite a bit of writing as well. Most of my writing was in fantasy - but I did take a break from my normal genre to write a very special book. My wife is a huge reader and I decided that as a unique proposal, I would write her a book. As would seem obvious - she said yes. If you’re looking to get in touch with me, I’m active on GoodReads ( http://www.goodreads.com/bookswimnick) or you can leave comments for me on any of my blog postings.

A bit of backstory to this post - my wife is an extremely avid reader. While I’ve never considered myself a voracious reader, I always read a bit more than all of my friends and pride myself on having read most of the “classics.” (Thank you highschool/college). To explain what I mean by avid reader, my wife has - on more than one occasion - checked out the maximum number of books from the library at one time (50), while having a personal library of nearly 800 books (200 of them still unread). She devours nearly 10 to 15 books a month while working a full-time job and partaking in non-reading activities.
The past few months have been busy for me with work as well as a few personal matters and sadly my reading habits became very poor. My wife pointed out to me that I wasn’t reading and in defense I state, “I bet I’ve read quite a few books that you haven’t.” Always up for the challenge, my wife waited patiently for me to list books so that she could proudly say that she’s read it. To both our great surprise, I had read quite a few books that she had not. When it came to some of the longer classics The Arabian Nights: Tales from One Thousand and One Nights and Canterbury Tales, it wasn’t a large shock that she had not read them, but when I came to some of the more quintessential children’s literature, I was shocked to hear she hadn’t read them. Most notably, she had not read The Little Prince, If You Give a Mouse a Cookie, or Where the Wild Things Are.
Between my local library and my personal collection, I got a copy of those three amazing children’s novels and selected The Little Prince to read first. My choice was partially selfish as the only time I had read the book was for French class, and I would be lying if I said that I understood more than 50% of what I read. It all started about 2 weeks ago, but now, every night before going to sleep, I pick up where I have left off and I read a few pages of a classic to my wife. I enjoy reading but most of all I enjoy sharing.
An open challenge to all readers: If you have a husband, wife, boyfriend, girlfriend, son, daughter, niece, nephew, or even someone you babysit who has not read any of the following classics, take a few minutes a day to enlighten their lives by reading to them.
- The Little Prince by Antoine de Saint-Exupery
- If You Give a Mouse a Cookie by Laura Joffe Numeroff
- Where the Wild Things Are by Maurice Sendak
- The Giving Tree by Shel Silverstein
- Green Eggs and Ham by Dr Seuss
Have a great day and keep on reading!
-Nick
Posted in Company Blog, Review of the Week | No Comments »
Wednesday, October 7th, 2009
Read the full Huffington Post article by BookSwim’s own Customer Service Director Chip O’Brien
While we’ve waited for the Kindle to spark a culture-wide switch to e-books, fans of the old paper and binding format have busied themselves with anxious questions: does this spell the end of paper books? Is this the device that will truly — gasp — revolutionize the way we read?
Now, it looks as if book publishers are answering: sure — but only with paperbacks.
Some book publishers now release new titles with the caveat that the e-book versions will be delayed, even indefinitely, so they don’t compromise more profitable hardcover sales. The Kindle edition of Harper Collins’ Sarah Palin biography Going Rogue will begin sales on December 26th, with only the hardcover edition available for holiday shopping, while Twelve Books has no plans to ever release a Kindle edition of the Ted Kennedy memoir True Compass (current list price $35).
This hasn’t endeared the publishers to Kindle readers, most of whom expected the expense of new releases to vanish along with paper and dust jackets. Some vocally boycott Kindle books selling above the $9.99 price point, using Amazon’s own tagging system to label books ‘9 99 boycott’ in their catalog. Their argument is that an e-book, little more than an elaborate text file with the ability to show a few black and white pictures, has no visible production costs. Take out the costs of printing, warehousing, and distributing, and the only cost left seems to be the electricity needed to run Microsoft Word.
The cost of an e-book has become such a point of contention because it makes distinct something we haven’t had to distinguish until now: the price of content, independent from its medium. When we purchase that new hardcover at an average list price of $25, it’s easy to think that most of our dollars pay for paper, binding and gluing, warehouse staff. We’re ready to accept these costs because of their tactile results: thick pages, colorful covers, a handsome typeface–in the end, a tangible object, straightforward and perfect at what it does. In its simplest form, though, what we’re really buying when we purchase a book is access to a written work, a means of viewing a verbal record. The physicality of paper books has tricked us into thinking we’re paying for the cost of the physical object, the pages themselves, when what’s really being sold is their words.
The reason this is important? It’s clear what a tangible object costs: the slimy salesman at the used car dealership will sell the Corvette with an engine straight out of The Fast and the Furious for more than the Camry salvaged from someone’s front lawn. Abstract products sell for whatever people will pay for them at that moment. This relative cost of access already takes place in the paper book marketplace, as demonstrated by the Harry Potter novels’ simultaneous rise in demand and price:
* Harry Potter and the Sorcerer’s Stone (1998):24.99
* Harry Potter and the Order of the Phoenix (2003):29.99
* Harry Potter and the Deathly Hallows (2007):34.99
According to publishers, the majority of a book’s ultimate sales price pays for intangible costs as well: preproduction (editing, graphic design, etc.), marketing, and author royalties and advances. Money Magazine found that these three made up about 77% of a hardcover’s production costs. By these numbers, a publisher doesn’t save much on an e-book over a paper book: about 23% of existing costs. So maintaining the same profit means a fair price for a $27.95 hardcover in an e-book format would amount to $21.50. Imagine how many ‘9 99 boycott’ tags a Kindle book would receive at that price!
Different pricing needs to match the different emotional, intangible appeals of the two book formats. So: what is the true draw of the Kindle?
The easiest answer is cost savings, but what reader spends $300 and up on a single-purpose machine — unlike, say, a $300 iPod that also sends text messages, takes pictures, and browses the web — expecting to save money? Cost savings don’t sell the Kindle. Its appeal, much like the appeal of its prime offering, is intangible: ability to look up and download titles at any location with cellphone service, portability, and the irresistible promise of having all the books you’ve ever wanted in one place, like a thorough and flawless memory bank — the Holy Grail of every avid reader. Not many readers can afford the buy-in cost of a device that, at its current price point, is suited best to a very specific kind of reader: the kind of avid reader who reads often enough for a $300 reading machine to make sense, who has reason to need the room saved by storing hundreds of titles on a device as thin as a pencil.
With fewer than half of Americans reading regularly (and those readers averaging a modest seven books a year), plus the $250 plus price of every e-reader device so far, book traditionalists have no need to fear the imminent extinction of the paper book. Even those who spring for the Kindle seem to purchase as many paper books as they had before buying the device. But the only way to make new releases profitable on e-readers such as the Kindle is for the reading audience to reevaluate the traditional metrics we’ve used to measure a book’s worth. Past the weight of its pages or the speed of its delivery, a book’s value will remain constant, and with a near-constant price, between paper and electronic formats: in its words.
Read the full Huffington Post article by BookSwim’s own Customer Service Director Chip O’Brien
Posted in "Sound & Fury" by Chip, Company Blog, Newspaper (Online), Press & Media Clippings, The Literary Life | No Comments »
Tuesday, September 8th, 2009
Read the full article at KTNV.com
……Websites are now offering books for rent, similar to the way Netflix rents movies.
……Bookswim.com is another option which focuses on recently released best sellers and then lets subscribers pay second-hand prices to keep the books they like……..
Read the full article at KTNV.com
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Thursday, September 3rd, 2009
Read the full article at WSJ.com
Problem: You spend too much on books and don’t have time to go to the library.
Solution: ……Bookswim.com…. …..lets monthly subscribers keep the books they like, at second-hand prices. The site focuses on recently released best-selling paperbacks and hardcovers. Their starter rental plan, for $19.98 a month, delivers three books at a time with no shipping or late fees. Students also can rent textbooks at pay-per-book semester rates (delivered through a third party, Chegg.com)……
Read the full article at WSJ.com
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Monday, August 31st, 2009
Watch the video at WFMZ.com
College students often find themselves with plenty of homework, but not too much cash. Our guest on 69 News at Sunrise this morning was Eric Ginsberg. He’s a rental industry expert and vice president of marketing for Bookswim who has a way he says will put more money in students’ pockets.

Watch the video at WFMZ.com
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Tuesday, June 23rd, 2009
Read the full article at CSMonitor.com
……..
Summer Reading Stimulus Plan
For avid readers, BookSwim offers a Netflix-like service where sub-scribers “rent” a number of books per month and return them whenever – no late fees. Now BookSwim is offering a free month of books when you sign up for a summer subscription. For full details go to www.bookswim.com/summerreading/.
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Saturday, June 13th, 2009
Watch the video at WBALTV.com
Renting, instead of buying, is making it easier for many to afford the lifestyle they want in a tough economy. ‘Transumers’ get to use and enjoy many of life’s luxuries a…
Posted in Company Blog, VIDEO CLIP! | No Comments »
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