The Literary Life

From the staff of BookSwim.com

Category: Company Blog

Forbes.com: “DRM: Not All It’s Cracked Up To Be” by Chip O’Brien

Read the article by BookSwim’s Director of Member Service CHIP O’BRIEN

While working at BookSwim, we have listened to quite a few debates about digital rights management (a.k.a. DRM, which is the term for access-control systems used by hardware manufacturers, publishers and copyright holders) and its role in piracy. In an effort to shed some light on the land of piracy, we visited a popular torrent site and grabbed some statistics on its most downloaded torrents in the books category, as well as the release date of the physical book, list price, Kindle price and Amazon price.

Here’s what we found:

Rating Number of Downloads Title Release Date List Price Kindle Price Amazon Price
1 156,106 The Beatles Complete Songbook (Guitar Tablature/chords) 2000 $24.99 $14.84 $16.49
2 104,034 180+ For Dummies eBooks (all types) n/a n/a n/a n/a
3 98,576 All 6 Harry Potter eBooks n/a n/a Not Available n/a
4 97,006 All Physics Books Categorized (71 textbooks) n/a n/a n/a n/a
5 92,576 Kama Sutra eBooks (10 in total) n/a n/a n/a n/a
6 83,787 Building Flash Web Sites for Dummies 2006 $24.99 Not Available $22.49
7 83,591 Web Design for Dummies 2nd Edition 2006 $24.99 Not Available $16.49
8 78,325 AutoCAD for Dummies 2008 $24.99 Not Available $16.49
9 69,573 Men’s Health – Total Body Workout 2001 n/a n/a n/a
10 66,523 Visual Basic 2005 eBooks n/a n/a n/a n/a

Here’s what we learned:

1. DRM does not stop e-book piracy: 40% of torrents (files shared) contain books not available in e-book format in their current edition. This means that someone bought a physical copy, cut the spine, scanned the pages and used optical character recognition (OCR) to get a first draft. They then crowd-sourced the Internet to help read through the OCR, correct the files and set up linking. In fact, the process was extremely similar to the professional conversions that publishers are doing today. This is particularly true for J.K. Rowling’s books, which were only recently digitized.

2. E-book piracy may be overstated: 50% of the most illegally downloaded files are collections of books, most of which are irrelevant to the pirate downloading them and therefore do not represent lost sales.

This is a strong statement–let us explain: Typically, an individual seeking a particular “For Dummies” book downloads the entire collection, weeds through the titles and opens only the handful of files that are relevant. The remaining titles never get read. However, from a reporting standpoint, one download of the No. 2 torrent “180+ For Dummies eBooks” represents 180 counts of e-book piracy, not the handful actually consumed. In this case, piracy counts are grossly overstated. Even if 50% of the “For Dummies” collection was opened and read, this would still overstate piracy counts by 100%. In order to estimate an accurate count of losses from piracy, look at the consumption rates of pirated titles, not the sheer numbers of books downloaded.

Piracy is real, but perhaps we should rethink the magnitude of e-book piracy and how effective DRM is as a solution.

Read the article by BookSwim’s Director of Member Service CHIP O’BRIEN

Diamond Ruby Worth Every Page and More!

I got my copy of Diamond Ruby by Joe Wallace on its release date, April 4th, and finally completed it last night.  I’m normally a slow reader, but with the distractions of Book Expo, nice weather, and a general desire for the book to never end, it took me longer than usual to complete.  Diamond Ruby is 480 pages and worth every one of them.  Joe Wallace paints a complete picture of what it might be like living in New York City in the 1920s.  The story comes to life and the characters are painted in such a way that you not only feel that they are real (many of which were), but that you are their friend or enemy.

The main character “Diamond” Ruby Thomas has an amazing gift to throw a baseball and the book follows her challenges from growing up without parents and having to raise her two nieces.  While baseball is a central theme in the book, an interest in the game is not required to love this story.  While I enjoy the occasional day at the ballpark, I would never consider myself a baseball fan.  Despite that, I was able to follow the descriptions of the game.

In the end, I give it a rating of 4.5 out of 5.  It kept my interest and while I may have gone a week or two without turning a page, it was still on my mind what would happen next.  I also believe that it captured the time period well.  I was not alive in the 1920s, but I am aware that mindset was very different, as were the living conditions.  While I am unsure if it was a perfect portrayal of the city at the time, the setting created was engrossing and completely believable.

Diamond Ruby by Joe Wallace is now available to rent in the BookSwim catalog.

Books That Changed My Life

The internet (well, mainly Twitter) is abuzz talking about books that have changed your life.  I’m unsure if it has to do with it being bloomsday, but I think it’s important to stress the impact that literature has on our lives.  While the latest Janet Evanovich or James Patterson novel may entertain me and have me awaiting the next page, rarely are my life decisions shaped by the actions and words of Stephanie Plum.  Today’s post is dedicated to books that changed the way I view and interact with the world.

The Giving Tree The Giving Tree by Shel Silverstein

I think this is one book that will require the least amount of explanation.  I first read this book as a young child.  For me, it explained what unconditional love really meant.  Even as a child, it helped me realize that there could be some meaning to life.

As with many children’s books I enjoyed so much as a child, I re-read this as a young adult and it gave me quite a different perspective.  There are people who have seen this book as a “lifelong abusive relationship.“  To me, it still meant unconditional love – but with a twist.  From my second reading, I learned that the motives behind the actions that you take are important as well.

Labyrinths by Jorge Luis Borges Labyrinths by Jorge Luis Borges

I was introduced to Borges in college while picking up a few classes on Experimental Literature.  While there have been tons of critics/authors who can support the greatness of Borges’ works, for me, Labyrinths was the book that brought me back into reading.  As a child I read quite a bit, but as soon as I sat in front of a computer, all of that changed.  Part of my departure from reading was also that I was forced to read for school and soon equated reading with boring chores.  Borges reintroduced me to the feeling of wanting to turn the page more than close the book.

Cover of Freakonomics Freakonomics and SuperFreakonomics by Steven D. Levitt and Stephen J. Dubner

When I think of economics or business books that people will say changed their lives, it’s often The 4 Hour Workweek or The Art of War. While books such as those give some interesting guidelines and methodologies for being successful in business (many of which I try to implement), I wouldn’t consider them life-changing.  Well, not the type of life changing that puts them on a list of the most influential books in my life.  So why these two books?  Simply for the fact that they make me question the knowledge I have and its validity.

Wars are fought, lives are lost, people starve, innovations are passed up, and people miss out on happiness because of “facts” that they refuse to question.  People used to fear traveling too far east or west for fear of falling off the earth.  I could come up with more examples, but I think that hits the point pretty well.  When all is said and done, the firmer we stand that what we know is correct, I feel the worse off we are.  Being human, the longer I go without proof that I’m wrong, I start to believe that I’m right – and that is a bad thing.

Both of these books provide some very interesting arguments and some very interesting observations.  To me, they got me to think differently about a few isolated situations.  Because a different perspective lead me to different conclusions, it inspired me to look at other situations differently.  While you may not need a book to learn to look at things from a different perspectives, the worst type of book to tell you to look at things differently is a how-to book.  Neither of these are how-to books, they are simply books that paint a fun picture while explaining the traps of knowledge.

The Little Prince by Antoine de Saint-Exupéry

I first read this book in French.  Better put, I first stared at the pictures and phonetically sounded out the words on the page while the words were written in French.  I think the amount of this book that I grasped after my first read through was: Baobab Trees are big, there is a guy who likes crunching numbers, elephants are also big, and if roses could speak, they would be divas.  Not exactly a book you’d consider life-changing or even worth a re-read.  But, as my education of the French language grew, my teacher assigned us the re-reading of Le Petite Prince.  This second time around, I caught quite a bit more and was inspired to read it in English so I could fully grasp what was being said.  The Little Prince reminded me that it’s OK to be a kid, and that being an adult isn’t always good (or fun).

A Wrinkle in Time by Madeleine L’Engle

I must admit, I don’t believe I can tell you what happens in this book.  Odd way to start describing a book that changed my life, but let me explain.  This was the first book I read twice.  It was the first real book that I read and it’s the book that made me want to read more.  It’s the book that made me pick up Ray Bradbury books.  It’s the book that taught me that while there was a moving pictures box (TV), black text on white paper can be much more exciting.  A Wrinkle in Time is on my to-read list and I will be re-reading it at some point so that I will remember the storyline, but for now, that list is huge and it’s hard to pass up books I’ve yet to read.

What books touched you?  What books had the most impact on your life?

-Nick

Forbes.com: “Book Publishers Can Learn from Film and Music” by Chip O’Brien

Read BookSwim’s Director of Member Service CHIP O’BRIEN at Forbes.com

What is happening to the future of books? Consider this: Amazon sold more Kindle books than paper books on Christmas Day in 2009, despite decisions by publishers like Harper Collins (Palin’s Going Rogue) and Simon & Schuster (King’s Under the Dome) to delay the release of eBooks long past the release of their hardcover counterparts. It seems the popularity of eBooks is growing much faster than publishers’ willingness to embrace them.

But e-publishing doesn’t have to bring an end to traditional paper books, or spin its wheels trying to translate the paper book model into a far different space. Instead of trying to understand eBooks within the space of the old paper-and-binding universe, we should examine the media that survived the first wave of the distribution revolution: movies and music.

Taking cues from the music and film industries, here are five things book publishers should offer:

Combo Deals: Bundle purchases of paper books and eBooks. According to science fiction novelist Eric Flint, releasing a free online copy of his novel Mother of Demons raised the book’s sell-through rate by 11%. While it can’t be shown that his subsequent novel, 1632, definitively benefited from being available for free as an eBook from its publishing date onward, its own 88% sell-through rate doesn’t seem to have been harmed. Many print novels, especially series volumes, currently include a “sneak peek” chapter of a forthcoming book at the end. Instead, why not offer a free download code for a large online excerpt of another title, or even a complimentary eBook in its entirety? It would be an easy way to add value to a paper book purchase, and a great way to promote other titles.

More Flexibility: With the rising popularity of book-swapping sites like Book Mooch and of online book-rental clubs like BookSwim, readers are finding flexible ways to get and keep (or return, as it were) books. Meanwhile, eBook file formats seem almost deliberately restrictive: Nook books can be read only on Nooks and PCs, Kindle books only on Kindles. The music industry long ago gave up on DRM. Offering eBook files that can display on all eReader devices would be a friendlier option for the consumer, allowing the same book to be read on a Nook, a Sony eReader, or any PDF-reading program on a computer.

Product Expansion: The eBook format can break down the traditional linearity of a book; why not use that to the book’s advantage? Like a VHS tape, paper books give access only to the finished product in a single linear sequence. As with DVDs, versatile ebook technology would allow content-producers to “layer” content that would be impossible to include in a paper book, from author commentaries with a display/hide option to extras like deleted chapters or characters that didn’t make the final revision. Links to blurbs of background information could be embedded in the text, so the interested reader perusing The Da Vinci Code could click a link to see a picture of the Louvre museum or a snapshot of “The Last Supper.” Publishers might even consider including free user-submitted content like fan commentary and analysis—material with little-to-no cost that still enriches the basic text.

Some may object to the idea of book “extras” in the same way Spielberg refuses to record audio commentaries for his films: because it might distract attention from the work itself. Would these changes take away from the mystical self-completeness of a book? Perhaps, but it may be time for the book to lose its one-way conversational flow. When you increase the interactivity of a book, you increase its ability to engage an Internet-age audience.

Friendlier Reading For Short Attention Spans: When a would-be reader complains that he or she doesn’t have time to read, it’s more likely that they’re simply missing a continuous block of free time to plow through several chapters at once. It may be worthwhile for publishers to take inspiration from such sites as DailyLit, which breaks novels into 1,000-word chunks and emails those excerpts on a customizable schedule. We may not have time to read 500 pages today, but we could certainly read two pages a day for a few weeks. Many of today’s classic novels, from A Farewell to Arms to Great Expectations, were originally published in serial form—what if, like a band releasing several EPs instead of a single long album, publishers released books in segments?

Social Experience: Reading has traditionally been a solitary activity, which may explain the growing appeal of blog-reporting over traditional newspapers: through comments and follow-up posts, the text talks back. But armed with wireless connections, eReaders can finally create a seamless social reading experience. They might include the option to connect with other readers currently working through the same section of the book, allowing for a kind of impromptu disposable book club. Another possibility is to “Wiki-fy” every text: Allow readers to add comments throughout the book, while others vote on the relevance and helpfulness of those comments.

Finally, a note on what not to do. Netflix recently reached an agreement with Warner Bros. to delay rentals of the studio’s movies until four weeks after their retail release. This bears an uncanny parallel to publishers’ delay of eBooks to preserve hardcover retail sales. In both industries, though, scrabbling frantically for retail sales will fail when the consumers know they can rent (or, dare I say, pirate) the product elsewhere—and the appearance of bullying consumers into buying at hardcover prices is highly unlikely to give readers a sense of compassion for beleaguered publishers.

This is the exact wrong time in history to fret about the imminent death of reading—eReaders have the power to transform books into far richer, far more interactive experiences than ever before. Instead of deriding the eBook as a profit-killer, why not unite our old ideas of reading alone in quiet rooms with the vast potential created by new technology? Let’s re-imagine what books can become.

Read BookSwim’s Director of Member Service CHIP O’BRIEN at Forbes.com

A Look Back on Book Expo America 2010 & What It Means to You – The Reader

Book Expo America (BEA – twitter hash tag #BEA10) is an industry event that happens once a year where everyone involved in the process of writing, publishing, distributing and marketing books comes together.  This year it was held in the Jacob Javits center in NYC and, judging from preliminary numbers, had attendance around 30,000 people.

One of the most exciting things that I heard – at least in relation to readers – was that next year, BEA may open itself to readers as well as industry professionals and go back to a 3-day format (this year was two days) to allow for greater attendance and quality time.  So, with that possibility and to memorialize a great event, I’ve decided to write a why is BEA important post.

BEA starts with a great number of boxes, crates, and people willing to build up booths.  This process takes a full day.

Some of the booths are very creative – this one above was a giant typewriter.  Most booths are traditional “storefront”-type setups but there were a few other creative booths.  After things get set up, the doors open and thousands of people pour in. The scene looks like this:

Business is happening all around but what is most interesting to readers is the author signings, advanced reading copy (ARC) distribution, and general book discovery.  James Patterson, Debbie Macomber, Mary Roach, Kristan Higgins, Cherie Priest, and hundreds of other authors were signing books.  Below is a picture of me with Kristan Higgins, who is an amazingly nice person on top of a very good author.  Book Expo is a great time for authors to get to meet their readers just as it is for readers to get to meet authors. Book Expo allows for a stage that provides a bit of clarity into the process of publishing.  It is rare that the author, agent, publisher, printer, distributor, and bookseller are all in the same room.  When you add readers to the mix, there is a near-heavenly synergy.  Readers get to show their support (and flex their consumer powers) a bit by supporting the authors they enjoy and sending a message to publishers that print publishing isn’t dead yet.

The last, but still important, aspect of BEA is connecting readers to the reading media.  While there will always be the NY Times Book Review, it seems as if major media outlets are slashing their book/publishing related budgets.  Now, more than ever, we need services like The Book Studio, Shelf Awareness, Bookmarks Magazine, Good Reads, and LibraryThing to help us weed through the masses of books and find well-written books that are also relevant.  Pictured below are Bethanne Patrick “The Book Maven,” a quintessential member of The Book Studio, and Robin Lenz, a member of Shelf Awareness.

If Book Expo does open itself up to readers and you are a book lover, I would highly recommend that you try to attend.

For those who couldn’t make it this year, here is a short summary of what I gathered from this year’s conference and how it affects you – the reader:

  • Print books (also known as p-books) are not dead.  They will remain a strong and driving force for many years to come.
  • E-books are important to publishers and they want their books to work on all devices.
  • There are a few tech companies that are moving into the book space.  Expect some new devices and some new e-book marketplaces.
  • Children’s books are going to be amazing in the future – between iPad apps and interactive websites, there are some cool things already available and in the works.

Should you have any questions, comment and I’ll do my best to answer them.

-Nick

Got questions for Debbie Macomber, James Patterson, or Rick Riordan?

After reading a great book, have you ever felt that burning desire to meet the author for lunch and ask what the HECK your favorite character was thinking in the twenty-second chapter?

In two weeks, we’re tromping off to Book Expo America where I plan to interview several authors and bask in their brilliance. The problem is that I’m a little behind on my reading and I’m not sure what to ask about books that I haven’t read. Then I realized: who better to ask than our readers?

So: tell me the questions you have for the authors below, and time permitting, I’ll get your answer for you from the author him/herself! Comment below or shoot me an email at cobrien@bookswim.com.

And what the heck, an added bonus: if you send me a question by comment or email, you’ll get a chance to win an autographed copy of the author’s newest book!

Robyn Carr (Grace Valley, Virgin River)
Lee Child (Bad Luck and Trouble)
Tim Gunn (Tim Gunn: A Guide to Quality, Taste and Style)
Debbie Macomber (Back on Blossom Street, Hannah’s List)
Carla Neggers (Cut And Run)
Joyce Carol Oates (My Sister, My Love, Blonde)
James Patterson (The 9th Judgment, Witch & Wizard)
Rick Riordan (Percy Jackson & The Olympians, Kane Chronicles)
Karin Slaughter (Fractured)
Adriana Trigiani (Brava, Valentine)

Thanks for helping me out with the interview questions, lovely Swimmers!

–Chip

Are writers vampires? The trouble with memoir

There’s always a trouble reading memoirs: writers have a habit (and arguably, an obligation– otherwise, why bother paying attention?) of describing things as more meaningful, more beautiful, than most of us would perceive them. Sometimes, this insistence on plot, metaphor, and ultimate significance doesn’t translate from novels, their natural habitat, to real life, where the details are messier, the characters less consistent, and guns we saw in the first act rarely make it to the third act, much less go off. I once read of a regular blogger whose significant other broke up with her over her writing, saying he felt as if the only reason she was in the relationship was so that she would have something to write about. It’s a risky approach, treating real life like a work of art.

Mark Doty begins his heartbreaking memoir Dog Years by explaining his need to apologize for writing, of all things, about his dearly departed dogs. This is the man who wrote another memoir that so clearly evokes the feelings of grief that I could barely read a chapter on the subway without needing to pull up my hood and pretend I had allergies: Heaven’s Coast. That earlier memoir chronicled the last days of his partner Wally, who died of AIDS after they had been together for twelve years. In Dog Years, Doty mentions some of the negative reviews he had received for that earlier work– notably, one British reviewer who accused Doty of being a psychic vampire, living off the corpse of his deceased lover.

Ouch. Most of the reviews of Heaven’s Coast are overwhelmingly positive, but it’s possible to find other readers who agree with the vampire-accuser. “This book,” one anonymous online reviewer writes, “despite the horrors it sometimes documents, ends up reading like one long, shrill assertion of its own marvellous[sic] sensitivity, inviting the reader to congratulate themselves on their special ability to share in it. Sometimes bad writing is also morally questionable, and this is one of those times.”

The detractors seem to agree on a common viewpoint: that it is inappropriate for Doty to write about his loss, at least in the manner that he does; that his writing reflects to them an indulgence, even macabre delight, in airing emotions that should remain private. There’s a revulsion in their negative reviews and the hideousness of their metaphors, aside from their insensitivity– a kind of disgust that we usually reserve for obscene things.

So we come to the problem of memoir: writing about real life to make it interesting (which usually means tragic, challenging, and very occasionally hilarious) without triggering the voyeuristic feeling that we’re reading someone’s diary. I’ve come across this kneejerk revulsion to difficult memoirs, for books from The Glass Castle to Angela’s Ashes. A reader invariably accuses the author of being self-pitying, hyperbolic, whiny, even a liar.

Admittedly, in this case, Doty comes from a background in poetry. This means that when he writes about an emotion, he not only describes it, he lingers, examining the feeling in every setting, from every point of view. So accusing him of melodrama, perhaps, or self-importance, comes easily.

But what do we want when we read memoirs, if not this close examination of feelings we may or may not share but want to see someone else surviving? A man loses his partner of twelve years, a girl born to Mormons escapes after years of physical and sexual abuse, and they write their stories. Do we demand that these writers present brave faces throughout their stories, as if they had always had the strength they do now? Reading these memoirs can be so harrowing, so effective, that getting through the book makes us feel as if we’re undergoing the same difficult circumstances, inviting them onto ourselves whenever we open the pages. Most of us will find the redemption of such difficult reads in the strength and hindsight the protagonists gain after their hard-won triumphs, so our main interest lies in the ‘after’ rather than the ‘before.’ Or are these reactions instead demonstrating a belief that emotions like grief and rage should be kept private, as if they are never warranted in adults, as if we should be ashamed of them?

I wonder sometimes if we’re surrounded by too many media sources, too many stories, so we feel ashamed that our own lives aren’t bigger. Doty lost his partner, and this hurt; he also lost his dogs, and that hurt too, if not as much or in the same way. We look to writers to tell us about our own lives, help us make sense of this pour of babbling experience that never bothers to explain itself to us. Is it wrong to treat the death of a dog as something worth talking about? What makes one life experience worth noticing, the other a kind of private thought reserved for self-reflection?

I say: if a man experiences the worst loss he will endure in his life, and he needs to write about it to put his mind back together… let him linger. Let him stare as long as he needs into the place where we hide our powerful emotions, afraid that if we let them loose, we will never have the strength to navigate our lives again. And if someone else accuses him of making too much prettiness out of private grief?… well, some people drink themselves to oblivion to forget how hard life is. Some people need to tell stories of their own lives so the world will still feel beautiful, still worth inhabiting, despite the pain. What else are writers for?

-Chip

Silly Survey: Classic Literature vs. Video Game Marketers

We’re taking a break from the Books Bulletin this week to examine something that’s responsible for widespread wails of despair here in the office: the bizarre book covers that publishing companies roll out for classic books, hoping to attract a new young audience.

Case 1 is the recently released book cover of Dante Alighieri’s Inferno, now published by Del Rey using the same cover as the soon-to-be-released video game by Electronic Arts:

Imagine bringing this to your freshman English class.

Case 2 is what happens when Jane Austen meets Stephenie Meyer.

See how the button exclaiming this is ‘Edward & Bella’s Favorite Book!’ is bigger than Charlotte Bronte’s name? I’m surprised Harper Collins’ building hasn’t been picketed by angry literature professors.

Then again, are these covers any worse than the usual movie tie-ins? Do we really need to see airbrushed Hollywood teens on the cover of a novel, where we never see them?

Time for a scientific study. Which cover makes that little part of you die inside? Or, is there another that’s far worse?

Let us know!

Monday Mayhem: An Ode to Author Advances

To most of us, the business of publishing is an intriguing mystery. Do famous authors just walk into a publisher’s office, plunk down the bare outline of their latest masterwork, and smile indolently as the fawning publisher passes them a check for millions?

To find out, I’ve investigated author advances for some well-known titles. Here’s the advance that each title earned for its author:

£5: Paradise Lost (John Milton)
£1500: Harry Potter and the Philosopher’s Stone (J. K. Rowling)
$2,500: Carrie (Stephen King)
$3,939: The Great Gatsby (F. Scott Fitzgerald)
$10,000: Day of the Jackal (Frederick Forsyth)
$100,000: A Heartbreaking Work of Staggering Genius (Dave Eggers)
$100,000: The Time Traveler’s Wife (Audrey Niffenegger)
$750,000: Twilight (Stephenie Meyers)
$1.5 million: Bright Shiny Morning (James Frey)
$2 million: Official Book Club Selection (Kathy Griffin)
$3 million: as yet untitled (from NY Times: “the new book is an allegory — this time about the Holocaust — involving animals.”) (Yann Martel)
$5 million: Her Fearful Symmetry (Audrey Niffenegger)
$8 million: Thirteen Moons (Charles Frazier)
$15 million: My Life (Bill Clinton)

Do these numbers surprise you? Know of any other amazing/ horrifying author advance statistics? Comment below!

–Chip

Guest Blog Post: Donna Grant and Virginia DeBerry

For the past 20 years, Donna Grant, my writing partner, and I have been writing novels, seven in total—the eighth in the works. No Pulitzer or Nobel winners, but well crafted stories that have enlightened and entertained tens of thousands of readers. Our first “big book” Tryin’ to Sleep in the Bed You Made was published in 1997, has never been out of print, is in its fifth edition and has sold over 750,000 copies, without any major advertising or endorsements.

But that was then.

Now, at the end of 2009 we, along with many of our “classmates,” find our careers in jeopardy. This precarious position is not because we write bad books, but because we all fall in the general category “African American Fiction” and we just aren’t selling as well as our “street-lit” sisters and brothers. What we write is women’s fiction with Af-Am characters–stories of struggle and triumph, loss, coping, love, and life, learning. But we are labeled, handicapped, before we’re out of the gate. Those who are expecting urban lit are disappointed, and those (white folks) who might enjoy our work because the theme might be relevant to their life -like What Doesn’t Kill You, our last book, a funny story about a woman who loses her job after 25 years— don’t ever see the book because it’s in “that” section and they aren’t going “there.”

Then we have the recent “Afro Picks” Publisher’s Weekly cover featuring works of African American authors, further indicating our separate place in the market, pointing out our status as ‘other.’ PW, in its defense, said the cover (http://www.publishersweekly.com/toc-archive/2009/20091214.html) was intended to be amusing, clever “a delightful and wry expression of historical Afro Americana.” What, like the Gold Dust Twins and Buckwheat? Yes, Felicia Pride’s lead article was insightful and important. All of that however was overshadowed by the furor and controversy caused by selecting a cover that so clearly marginalizes the writers who were intended to benefit (we hope) from the piece.

A few years ago we visited a book club meeting—as authors, it has become a pretty common way to spend an afternoon or evening. One of the founding members had read our latest book, proposed it to the group which made it their monthly selection, then contacted us via our website. We arrived at the home of the hosting member and were greeted with hugs by women who were eager to welcome their first real live authors. There was food, wine and plenty of enthusiastic questions about our book, our lives and our writing process– absolutely typical of the dozens of book club meetings we have attended—except for the first time, we were the only African Americans present.

Did this make a difference? Should it have? We were writers. They were readers, but we were certainly aware this was an unusual event. The members of the First Wednesday Book Club of Morristown, NJ liked our work, identified with our characters and couldn’t understand why, when they found the book to have such a universal appeal, most of the information they could find about us focused on our being African American. In fact, they were so intent on “getting the word out” about us that they invited their local paper to cover the meeting. And surprisingly our visit seemed newsworthy enough for the Daily Record of Morris County to send a reporter and photographer and actually run the story.

When an African American writer or entertainer achieves success with a wider (read: white) audience, a la Will Smith or Terry McMillan, they are said to have crossover appeal. Why isn’t the reverse true? When blacks watch CSI, Transformers or pick up the latest John Grisham, no one attributes that to crossover. Is it assumed that everyone will find these diversions entertaining? That race doesn’t matter as long as it’s white? That blacks, Mexicans, Chinese, Lakota Sioux, Lebanese and whomever else the census separates out will “get” the storyline and generate the dollars requisite for success? We had our very own experience with this years ago when a major studio was interested optioning the film rights to our book, Tryin’ to Sleep in the Bed You Made. They loved the book, said it was a universal story about friendship and coming of age and that they wanted to make the main characters white instead of black. It never occurred to them that their idea was both insulting and stupid.


Even in the racially diverse Grey’s Anatomy, the central character, intern Meredith Grey, is a white woman, despite the fact series writer/producer Shonda Rhimes is African American. Happenstance or economics?

In our first novel, Exposures, we “wrote white.” Why? At the time it was a matter of expediency—we wanted to get published. Neither of us had attempted a novel. We needed to see if we could wrangle all those words into a coherent, entertaining story, or if we were suffering from English major’s syndrome—the misguided notion that you have a novel or two in you. Also, there was not much precedent for co-written fiction, so we had to find out in a hurry whether we could write together without drawing blood. At the time there was no ready outlet for African American contemporary fiction and we decided that was one more experiment than we could run simultaneously, so we did not add the black variable. Popular writing wisdom is/was to “write what you know,” so since we met while working in the fashion business, Exposures is set in that world. Our heroine is a young female fashion photographer of Swedish heritage, and the story is a tale of friendship, family secrets, betrayal, love, loss and the search for self and family, themes we have continued to explore in our later work. The novel sold well enough in its original publication as a Warner/Popular Library paperback to warrant translation into Spanish and Russian so we had answered the first of our questions.

It took a lot longer to find a home for our first book with black characters. At the time we didn’t fit the established categories (we weren’t Toni or Terry), so many editors didn’t believe we would find an audience—they were wrong. We have now made a name for ourselves writing about the challenges and triumphs of people living their everyday lives. Our stories don’t center on the role that race plays in our character’s circumstances—for those of us who are black in America that is a given, but not always the focus, much as it is for our characters.

Are these situations silent testimony to the more refined racism that lives with us everyday—the kind of de facto pecking order largely unrecognized by those who perpetuate it, and unchallenged by those of us who are aware, but just grateful to be in the game? Maybe it’s not so silent. The movie Crash asked questions about who we are and what we think about all those “other” people. There was awkward, knowing, embarrassed laughter in the theater when the not so secret little prejudices so many people bury under several layers of politeness, fear and political correctness were laid bare.

Not so long ago, a white reader (one of many who identify themselves that way) emailed to say how much she enjoyed one of our books, but wondered if she was welcome to read our work since she wasn’t black. We were stunned by the question, but it spoke to the segregated reading habits which are more the norm than we would like to admit. Are we so tired of dealing with each other at work, in the supermarket, on the bus, that it’s a relief to open a book and find people with strange accents and hairdos banished from our fictional world? Or is it more insidious? Are books our mirrors, and we only look for reflections of ourselves?

Shouldn’t reading provide a window to the greater world? We read Anna Karenina without being Russian, The 100 Secret Senses without being Chinese, Catcher in the Rye without being teenage prep school boys, Shelters of Stone without being Cro-Magnon—Anne Rice without being a vampire. We delight in Carl Hiassen without being Floridians, Sandra Cisneros with no experience of being Latinas from Chicago, understand the plight of a Nigerian girl as told by Chimamanda Ngozi Adichie, never having set foot in Lagos. Since childhood we have read thousands of books about people who didn’t look like us and found them enlightening, hilarious, heartbreaking, and know, without doubt, we are better people because of it.

Why then is it so surprising when works of fiction, save for “literary” efforts like those of Alice Walker and Edward P. Jones, which mostly recount our collective, tragic, post middle passage history, cross over? Are we to believe that as fully franchised, contemporary Americans living a variety of social, educational, and economic circumstances that our stories are so foreign as to be incomprehensible? That we share no universal human truths?

After the surprise success of Tryin’ to Sleep in the Bed You Made, which featured drawings of two brown-skinned women on the cover, our publisher made a conscious effort to cross over our next book. That cover was stylized and beautiful–dominated by a house flanked by a lush tree. Our three main characters were rendered the size of carpenter ants, their color indistinguishable. So, to appeal to a wider audience we had to lose face? What must we sacrifice to be palatable to the culture at large?

Some bookstores even have separate African American areas. Is this to make us more comfortable in unfamiliar territory like a book store? Does this highlight our work, or let other people know they can skip this aisle? Granted, some argue that having a unique section celebrates the black experience. But are they really separate but unequal niches, a publishing ghetto with very different real estate values? “Why I Don’t Want to Be the Next Amy Tan” by Celeste Ng (http://www.huffingtonpost.com/celeste-ng/why-i-dont-want-to-be-the_b_342340.html) shows the problem goes beyond black and white.

Until Waiting to Exhale made publishers understand that black people buy books, we were mostly left outside the gates. Clearly the decision makers in the publishing world slept through the unit in American history that explains that slaves risked and often lost their lives to learn to read. The Exhale phenomenon is the reason many of us were given a chance. Walter Mosley reached a wider readership thanks to the endorsement of President Clinton.

Would The Help by Kathryn Stockett have received so much attention if a black writer wrote about her mother or aunt who actually were “the help?” Would The Blind Side have done as well at the box office if (as most often happens) Michael Oher’s aunt or third cousin took him in?

Author Bernice McFadden (Sugar, Nowhere is a Place, This Bitter Earth) calls it Seg-Book-Gation (http://www.mediabistro.com/galleycat/trends/segbookgation_in_publishing_144019.asp)

and the first anniversary of Carleen Brice’s (Children of the Waters, Orange Mint and Honey) December is National Buy a Book by a Black Author and Give it to Somebody Not Black Month (http://welcomewhitefolks.blogspot.com/) and my Open Letter to Oprah (http://twomindsfull.blogspot.com) speak to a situation that is becoming more dire, not improving.

Is it really so hard to throw open our windows and get some fresh air? Browse a bookstore section you usually pass without Oprah to lead the way? Ask a librarian or a co-worker for a recommendation; that’s how many non-black readers found our work. You might discover a good read on an unexpected shelf—maybe gain insight into someone else, or surprisingly, yourself.

————– End Guest Blog Post ——————-

Thank you to Donna & Virginia.  What are your thoughts on having a separate African American literature section?  Check back tomorrow where I will have a follow up interview.

-Nick

Bookswim.com Welcomes Paperspine.com Members To Join America’s Hardcover and Bestseller Book Rental Club

Read the press release at PRWeb.com

New York, NY (PRWEB) December 20, 2009 — BookSwim’s competitor announced this month that it will be closing its doors. The two companies had similar beginnings, as Washington-based Paperspine founder Dustin Hubbard impressively grew the book rental service from a small operation in his home to a well-respected leader in the book rental industry.

“It was thrilling to have Dustin as an innovator, opponent, and friend,” said BookSwim Co-Founder George Burke in a note to Paperspine on BookSwim’s website. “In competing for market share, we pushed each other to ship packages faster, increase our offerings, and broaden our understanding of what a book rental service could be.”

BookSwim welcomes any displaced Paperspine members. They can rent one BookSwim book a month for just $9.95, or use the discount code “PAPERSPINE” to try the first month of any other rental plan for the same amount. “Becoming a BookSwimmer saves you 50% or more on renting thousands of hardcover bestsellers, like Sarah Palin’s Going Rogue, or Stones into Schools by Three Cups of Tea writer Greg Mortenson. These titles aren’t available today at paperback clubs,” Burke added.

“BookSwim gives its members immediate access to popular new releases in hardcover through the ‘Exclusive at BookSwim’ program, and that will help ensure our longevity for years to come. ‘Exclusive at BookSwim’ is like getting the DVD on a movie’s opening night. BookSwim will have W.E.B. Griffin’s The Honor of Spies and Committed, Elizabeth Gilbert’s sequel to Eat, Pray, Love as soon as they are released. It could be 12 months before those titles are available from the paperback clubs,” Burke explained. “Even today, only BookSwim rents Malcolm Gladwell’s Outliers, a year after its publication date.”

Pioneering initiatives that BookSwim launched this year have made it an innovative and lasting presence in the industry. BookSwim.com offers:

  • Starter Price of $9.95/month: The old $15 starter plan was replaced by $9.95/month for any rental, with thousands of titles available.
  • “Top Book Guarantee”: Any book in the rental pool can be selected to go in a member’s next shipment, guaranteed.
  • “Add to the Demand”: BookSwim’s catalog is member-driven, as BookSwimmers request and vote for titles not yet available.
  • “Exclusive at BookSwim” Rentals: BookSwim is the only rental club offering hardcovers; the only format available for most newly released novels.
  • UPS-Integrated Shipping: Offered free on most plans, BookSwim switched this summer to UPS for speedier outbound deliveries.
  • “Keep My Book” Discounts: Members can purchase rental books at up to 80% off retail prices.
  • Printerless Returns with Package Tracking: No need for a printer. Members return books in the supplied packaging, using a free postage-paid return label with barcode for tracking returns.
  • Unlimited and continuous reading: Fluctuating reading habits are rewarded with no due dates or late fees and free round-trip shipping on BookSwim’s unlimited plans.

About BookSwim.com:
Launched in May 2007, Newark, NJ-based BookSwim.com is the only online paperback and hardcover book rental library cub to subscribers through free round-trip shipping, no due dates or late fees, and unlimited rentals. With nationwide coverage, BookSwim rents hardcover new releases, paperback classics and everything in between. Subscription plans start at $9.95 per month, with an option for members to keep the books they love. Holiday Gift Card Memberships can be purchased at $10 off during the month of December.

Books are Great Gifts (BAGG) Auction

What is better than giving a gift?  Giving a gift and donating to charity at the same time!  LitChat.net is hosting an online auction, via twitter, in which all items being given away are signed copies of books.  All of the proceeds will be donated to The Reading Tree, a charity that recycles used books back into the classrooms for the benefit of education.  I can think of no better holiday story.

To make things even sweeter, two random bidders will be chosen to receive $25 BookSwim gift cards.

For full information about the #BAGG auction, click here.

-Nick

Author goes ballistic over Amazon.com review– and other book news

Welcome to Books Bulletin, our mostly-regular collection of wacky, weird and/or wonderful news from the book and publishing world.

Did you save your Lewis Carroll when you were a kid? You may have earned yourself a year at Harvard: this first edition Alice in Wonderland sold for $40k. A copy that had been given to the little girl that inspired Carroll to write the story was going to sell for $140,000 but never made it to auction.

Authors everywhere breathe a sigh of relief: Kirkus Reviews has joined the growing list of defunct publications. “There are no plans to run online Kirkus reviews or a strategy to try to keep the Kirkus brand alive. It is also uncertain what Nielsen will do with the Kirkus review archive. A total of 18 people worked at Kirkus and E&P.”

When I read this article, the ad immediately below it was for a book called But Who Will Bell the Cats?– which proudly proclaimed “Young readers will pore over this one again and again. –Kirkus Reviews.”

Publishers Weekly apologizes for racist “Afro Picks!” cover. If you missed this controversy, read up and prepare to have your trust in America’s progressiveness subdued.

Aspiring writers take note: try not to entertain belligerent delusions or notify the FBI over negative Amazon reviews. Candace Sams goes ballistic while in the guise of Amazon poster Niteflyr One. Gems include:

“”Even the lion has to defend himself against flies.”

“Why not go after ST. Nick since you’re all in such a festive mood.”

“I leave it to you – dear readers – to decide whether authors should be allowed to try and make a living…or if reviewers such as Taylor should be allowed to run amok across Amazon deciding who might or might not get another contract for new work.”

Neil Gaiman takes note of the nonsense and shakes his Wise Writerly Guru head.

Has the Catholic Church blocked potential sequels to The Golden Compass? Star Sam Eilliot certainly thinks so.

And here’s to innovation: one journalist’s favorite newly-coined words of the decade.

Enjoy the weekend!

The Gift You Can’t Wrap

After seeing this movie, I could think of no better commercial for BookSwim gift cards.  Its the gift you can’t wrap.  Don’t forget, $10 off each gift card for the next three weeks only!

Co-Founder of BookSwim comments on competitor Paperspine.com closing

Paperspine.com, a worthy and innovative rival in the book rental industry sadly has fallen this month. George Burke, co-founder of BookSwim comments on the closing of Paperspine. Read: http://www.bookswim.com/paperspine.com.