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As a result of challenging economic times, many women and men today are looking for newer, smarter ways to shop. Many companies are offering people an entirely NEW way to shop - allowing them to rent vs. buy - during a time when consumers are really looking for alternatives to buying.

Renting gives access to luxury without the guilt, clutter or commitment of ownership.

Avelle, at www.avelle.com is the new Bag Borrow or Steal, offering everyone access to luxury and a new way to shop. They were the first rented luxury retailer and remain the biggest.

The experience of renting from Avelle is not only about convenience and flexibility, but more importantly, having access to more. Renting gives members the opportunity to indulge in all the latest trends, always have the perfect accessory and quite simply, enjoy more of the luxury they love.

Avelle allows everyone to experience luxury by providing access to the most coveted designer handbags, jewelry and sunglasses from high-end designers, including Chanel, Gucci, Prada, Louis Vuitton and Vera Wang.

Borrowing designer accessories at Avelle is easy. You can borrow accessories by the week or the month. You can keep an item for as long as you’d like and when you are done with it, return it for a new one. Many members borrow multiple accessories at a time.

For members who fall in love with the accessory they’ve borrowed, they have the option to purchase it.

If you’re still shopping for your daughters or your sisters, try Rent the Runway.

Rent a Runway offers designer dresses for rent at an amazing price, starting at just $50.

Designers include Herve Leger, Proenza Schouler, Helmut Lang, Alice & Olivia, Brian Reyes, and more - with new ones being added every day

Dresses available for rent include a Vena Cava Disco Diva Shift. This is a $75 rental which retails for $750 Or consider a Lela Rose Strapless Bow Dress. This is a $150 rental which retails for $1,250.

Gift cards are available for the holidays at different price points as well as packages such as the Dress of the Month Club, A Dress for Every Season, etc.

They’ll deliver same day in Manhattan; next day around the country or you can reserve in advance and the dress will arrive at your doorstep beautifully packaged in a garment bag with a “fit kit” (which includes Braza items such as double sided tape, deodorant wipe, and magic clip bra converter) and when you’re done you can just pop it any mailbox.

If you’re shopping for sons and brothers consider GameFly.

GameFly is the #1 online video game rental service offering members more than 7,000 video game titles, including new releases and hard-to-find classics at a reasonable price. You can start for as low as $8.95 for the first month. Just go to gamefly.com to sign up. GameFly members can rent games and keep them for as long as they like; no due dates, no late fees.

If you love a game you are playing, you can buy it from GameFly at a great discount. GameFly will mail you the original packaging and manuals.

For Dad’s how about Guitar Affair.

(The Guitar featured on the show: Gigliotti Joe Bonamassa GT Custom electric guitar. The manufacturer is Gigliotti, pronounced Ja lot ee (kind of like Gelato but with a long e at the end) Gilgiotti is a small manufacturer in Washington State that makes very high end, hand crafted guitars.The model is a signature model of a very famous blues guitarist named Joe Bonamassa.)

Guitar Affair helps guitar enthusiasts to enjoy their hobby when they are traveling for business or pleasure. It is becoming a huge hassle to carry a guitar when on travel, especially for business travelers.

Also, like car enthusiasts, guitar lovers want to try out beautiful instruments no matter how many they own themselves.

One of these guitars is a Gigliotti Joe Bonamassa GT Custom electric guitar. The manufacturer is Gigliotti, pronounced Ja lot ee (kind of like Gelato but with a long e at the end) Gilgiotti is a small manufacturer in Washington State that makes very high end, hand crafted guitars.The model is a signature model of a very famous blues guitarist named Joe Bonamassa.)

With Guitar Affair, they can have a beautiful, hand-crafted guitar like this one, waiting for you at your hotel when travelling on business, or vacation. Use it while you’re there.

You also get an amp, training materials, or anything else guitar related.

When they are done, they simply close up the case, put on the return label, and drop it off at the concierge or any UPS shipping location.

The process is simple. Go to www.guitaraffair.com, join Guitar Affair, and reserve the instrument you want to play. We take care of the rest.

Try BookSwim for a loved one who loves to read.

Many people now keeping themselves to a strict budget, cringe at the thought of inevitable holiday expenses. That’s why BookSwim (www.BookSwim.com), the Netflix for books is offering a $10 gift certificate for everyone on your holiday gift list! Begin the year off with a reading head start by suggesting your favorite book for your friend! We are offering a coupon code FREEGIFT10.

Select the special readers on your shopping list, add money to their gift card to give a few months or a full year of BookSwim.

Remember the first $10 of every gift card is on us.

*Add $50, get a bonus gift of $50 Restaurant.com certificate for you or the gift recipient.

*Or double it with $100 to Restaurant.com with each $100 BookSwim gift card

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