Archive for the ‘Television’ Category

WTSP-TV Tampa: “Hot Link: BookSwim.com” by Theresa Collington

Friday, October 16th, 2009

Read the full article at 10Connects News

Booklovers who can’t afford the latest best-seller will love today’s hot link.

BookSwim.com is an online book rental club, and you can rent as many titles as you want.

A membership costs $10 a month, but that’s still cheaper than buying a hardcover.

And if you really love it, there’s an option to buy it for cheaper than you’d get at the book store.

Read the full article at 10Connects News

ABC News: “Netflix for Books”

Monday, September 7th, 2009

Watch the video at ABCnews.go.com

Some websites now let you rent books the same way you rent movies.

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Watch the video at ABCnews.go.com

WHAS 11 Louisville: “Consumer Watch: Ways around the high price of college textbooks”

Wednesday, September 2nd, 2009

Watch the video and read the full article at WHAS11.com

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(WHAS11) - This Consumer Watch takes a closer look at the high price of college textbooks. After tuition, housing, and meal plans it’s a cost that many students aren’t prepared for.

Since 1980, the cost of college textbooks has risen at twice the level of inflation. Jacqueline Hingle spent $248 on books this semester. Timmy Alexander spent more.

“$265.26. Every dollar I had in my wallet. It’s completely empty now,” said Alexander.

Like a lot of students, Alexander is getting them as he goes. A bag of books on campus is like a bag of gold.

$200 or $300 is what Michael VanSickle has spent on books at the University of Louisville.

VanSickle has spent six years at the University of Louisville. Vansicle was asked if he’s ever considered renting books.

“No, I didn’t know that you could do that,” he answered.

You can, and Eric Ginsberg says you should, at an average savings of 60%.

“Very few people are going to go through college without taking calculus and this book is going to cost you over $200. But you can save up to 75% by renting text books online,” claimed Ginsberg, VP of Marketing for Bookswim.com.

There are no due dates, no late fees, and books are returned with pre-paid shipping when you rent from BOOKSWIM.com. Other options in the book rental business are COLLEGEBOOKREADER.com and CHEGG.com.

The book retailers say they would prefer that you don’t write in the books, but many renters do off alternatives.

“We do ask that you don’t write in a book or dog ear it. But we give you bookmarks and we give you little post-it’s and we do ask you don’t drop it into a lake somewhere but other than that we do accept average wear and tear,” explained Ginsberg.

The only way to guarantee the true lowest price is to compare prices at your bookstore with prices online.

And renting isn’t just a trend that’s catching on for college textbooks. With a simple GOOGLE search you can rent entertainment like DVD’s and video games as well as necessities on many college campuses like laptop computers and those expensive calculators.

Watch the video and read the full article at WHAS11.com

WFMZ 69 News: “On-line Company Offers College Students Rental Of Text Books”

Monday, August 31st, 2009



Watch the video at WFMZ.com

College students often find themselves with plenty of homework, but not too much cash. Our guest on 69 News at Sunrise this morning was Eric Ginsberg. He’s a rental industry expert and vice president of marketing for Bookswim who has a way he says will put more money in students’ pockets.

    

Watch the video at WFMZ.com

NBC 16: ‘”Transumerism”: more people renting instead of buying’

Friday, August 28th, 2009

Watch the video and read the article at WNDU.com

What is being called “transumerism” by the rental industry seems to be on the rise. Some say you can save hundreds of dollars by simply choosing to rent instead of buying certain items.

Eric Ginsberg, vice president of marketing for “BookSwim.com,” says transumerism is the “common desire to get beyond paying the high premium of ownership and just have what you need when you need it.”

Ginsberg says you can rent just about anything you can think of; just by doing some quick searching online. He says especially right now with a new school year, students can save money by renting text books instead of buying new or even used. Ginsberg says students can save an average 60% on books each semester by renting through websites like BookSwim.com.

To learn more about “BookSwim.com”, click on the big red bar.

Fox 6 News AL: “Back to Campus Savings”

Monday, August 24th, 2009

Watch the video at MyFoxAL.com

Eric Ginsberg, a rental expert, joins us with details on how you can save the most on your college expenses.

Watch the video at MyFoxAL.com

NBC 41: Daybreak Friday: “Save Money by Renting School Supplies”

Friday, August 21st, 2009

Watch the video at 41NBC.com


As college students head back to local campuses, many are looking for ways to save money.

Rental Industry Expert, Eric Ginsberg joined us on Daybreak Friday morning to tell us why renting goods may be a better idea for college students than buying them.

He said students can save hundreds of dollars a year by renting textbooks, video games, laptop computers, even cars.

It’s becoming more popular and works similar to how Netflix works to rent movies.

For more information or to get started renting items, visit www.BookSwim.com.

Watch the video at 41NBC.com

10Connects.com: “Hotlink: BookSwim” by Theresa Collington

Monday, August 17th, 2009

Read the full article at 10Connects.com

Booklovers who can’t afford the latest best-seller will love today’s hot link.

Bookswim.com is an online book rental club, and you can rent as many titles as you want.

A membership costs $15 a month, but that’s still cheaper than buying a hardcover.

And if you really love it, there’s an option to buy it for cheaper than you’d get at the book store.

Read the full article at 10Connects.com

ABC 2 (Good Morning Maryland): “Renting College Books & Equipment” by Dave McHugh

Monday, August 17th, 2009

Watch the video and read the article at ABC2new.com

This is it! The week you drive, head to the airport, jump on a train, or kiss your college student goodbye. But it is also a time of the year where spending on the college students certainly increases. But we have some ways you can save a lot of money without losing any of the educational value.

Today on Good Morning Maryland @ 9, Eric Ginsberg, a retail industry expert, sat down with Jamie to talk about how college students can now RENT their books, equipment, and other items in an effort to save them money.

Eric explained how the program works a lot like NetFlix does for movies. You can rent the books you need for the class and just return them in a pre-paid envelope at the end of the semester. You can do the same for equipment like expensive calculators you may only need for one semester of your college career. The advantage? You don’t have to pay a lot of money up-front for something you may not need again in four months.

To hear more of Eric’s examples and get other ideas, just click on the video box to the right of this article and see the segment again. And we have provided links to the left for more information.
Copyright 2009 The E.W. Scripps Co. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Watch the video and read the article at ABC2new.com

ABC Local: “BookSwim takes Netflix approach to books”

Monday, April 20th, 2009

Read the full article at ABClocal.Go.com

SAN FRANCISCO (KGO) — A new company called Book Swim is taking a Netflix-style approach to book borrowing.

Rather than buy books, users rent them, paying a monthly fee of about $20 to have three books rotating in and out of their home. They can also pay more and get more books.
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Like Netflix, postage is covered and users go online to make your selections.

There is a half off starter package for just under $10.

The company says the advantage over going to the free local library is that books get sent to users at their homes and they have access to the hottest books.

Read the full article at ABClocal.Go.com