BookMarks magazine is an amazing book review magazine that has been around since 2002. What makes them different from other book reviews is that they do not generate new reviews, but instead aggregate reviews of books and boil down to the a single, comprehensive book review. I had a chance to catch up with Jon Phillips, the editor and publisher of BookMarks, and here is what he had to say:
Tell me about Bookmarks Magazine. What does it aim to do?
Jon – Bookmarks existed before the internet had come on strong for book reviews. Bookmarks was formed as a reaction to a lot of book reviews that were out there. Most big book reviews are published to people who were not going to read the book. The New York Times was writing for its millions of readers, when most of them weren’t expected to want to read a given book. Because of this, the reviews would contain spoilers and other information that wasn’t important to real readers. BookMarks wanted to take reviews and make them useful to real readers. Also, we wanted to take the notion of the “wisdom of crowds.” Bookmarks would be able to read hundreds of reviews and determine which books/reviews bubbled to the top, then select from them the best parts.
What makes up Bookmarks’ pages?
Jon – We are split into two different sections. Half of our magazine is the distilled book reviews. The other half is made up of author profiles, reader-generated book lists, and a look back at classic novels as well as some of our own newly generated content.
Why did you choose not to review the books yourself?
Jon – The world doesn’t need one more opinion. We felt there was value in an aggregate service that filtered and summarized reviews.
How have things changed since the end of 2002, when you started the magazine?
Jon – Honestly – we have gotten better at what we do, but from a consumer side, not a whole lot has changed. The core value of what we’re doing has stayed the same. How we interact with customers has changed – we launched our website in 2005 and we interact with people via GoodReads. This has been a great way for us to interact with our customers. A few members have started up a BookMarks group on GoodReads which is community-run.
Another change is that when we first started and needed a magazine cover, we would take books outside and take a picture. Now we can afford professionals to create the covers.
How much does Bookmarks cost?
Jon – A subscription is $27.95/year. You can also go to bookmarksmagazine.com and view a sample issue in PDF. It is also available at Borders and Barnes and Nobles for $5.95.
Thank you, Jon – I look forward to seeing what Bookmarks has in store in its next issue!
-Nick
Subscribe
Karen currently reigns as the #1 best reviewer on GoodReads.com as selected by fellow Good Reads users, as well as the 16th most followed reviewer. All this on top of juggling college and a job! Generous as she is, she squeezed me in between work and studying and spared me a few minutes of her time for an interview:
