Inter Press Service: “U.S.: Gen Y Reads – But Only for Nine Minutes a Day” by Alexandra Beggs

Read the full article at IPSNews.net

NEW YORK, Feb 25 (IPS) – Are twentysomethings changing the culture of literature?….

….Eric Ginsberg, vice president of marketing at BookSwim.com, a website that rents books online (it works like Netflix), said he is optimistic that the practice of reading will never die….

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Proud to be a Transumerist.

def. Tran·sum·er·ism [kuhn-soo-muh-riz-uhm]
n. Transumers are consumers who would rather rent or pay for managed access to items/information rather than own them. (see TrendSpotting)
BookSwim is proud to be a transumerist; a rental and product sharing advocate on the forefront of a revolution to transumerism.
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