Interpress Service: “Generation Y Does Read, Report Says — For 9 Minutes A Day” by Alexandra Beggs

Read the full article reprint at HighBeam.com

…read over 50,000 Harry Potter stories. “Twilight” is quickly catching up. Eric Ginsberg, vice president of marketing at BookSwim.com, a Web site that rents books online (it works like Netflix), said he is optimistic that the practice of reading will…

Read the full article reprint at HighBeam.com

No Comments by bookswim on February 26, 2009

filed in Newspaper (Print), Press & Media Clippings

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Proud to be a Transumerist.

def. Tran·sum·er·ism [kuhn-soo-muh-riz-uhm]
n. Transumers are consumers who would rather rent or pay for managed access to items/information rather than own them. (see TrendSpotting)
BookSwim is proud to be a transumerist; a rental and product sharing advocate on the forefront of a revolution to transumerism.
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