MarketWatch.com: “E-books finally gain momentum with Kindle” by Therese Poletti

Read the full article at MarketWatch.com

SAN FRANCISCO (MarketWatch) — Amazon.com Inc. and its Kindle electronic book reader finally are creating a real market for e-books, a tech business on the verge of blossoming for years but never quite ready for prime time…

…Eric Ginsberg, vice president of marketing at BookSwim based in Newark, N.J., agrees that pricing is key…..

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Proud to be a Transumerist.

def. Tran·sum·er·ism [kuhn-soo-muh-riz-uhm]
n. Transumers are consumers who would rather rent or pay for managed access to items/information rather than own them. (see TrendSpotting)
BookSwim is proud to be a transumerist; a rental and product sharing advocate on the forefront of a revolution to transumerism.
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