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Business Basics

As co-founder of BookSwim.com, Shamoon Siddiqui RBS’08 says that he gained a solid foundation in business through the Rutgers Business School MBA program. He is especially grateful for one particular class that proved very useful in founding a company. Before taking Financial Accounting, Siddiqui says he did not know how to read financial statements nor did he realize the importance of certain numbers on balance sheets and cash-flow statements, both of which are of vital importance to starting a business. His favorite memory of his time at Rutgers was when he and BookSwim.com co-founder George Burke competed in and won the Rutgers Business Plan competition. The $20,000 prize enabled the duo to move forward on making BookSwim.com a reality. The contest also gave Siddiqui the opportunity to connect with other entrepreneurs. And even though he enjoyed his job at the time, Siddiqui says that the opportunities and ideas he was exposed to in the MBA program motivated him to act on his dreams and start his own company. His advice for aspiring entrepreneurs? “Just do it.”

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