The Star Ledger: “Summer Sanity: Books’ new chapter: Online rental” by Karin Price Mueller

Read the Star Ledger article at NJ.com

Summer Sanity recently looked at ways bookworms can get their hands on new tomes without paying the high price. Reader Kit Dupuis wrote with her favorite way: a service called Bookswim (bookswim.com).

“It’s like Netflix for books,” she wrote. “You read two or three and mail them back, and they are replaced by the time you finish the next two.”

She describes the service well. There are various payment plans for this book-rental service, from $14.99 a month to $35.99 a month, depending on how many books you want to have at once. There are discounted plans for those who choose a yearly membership. Shipping is free and there are no late fees or due dates. And as long as you’re returning the books you’ve finished, there’s no limit to how many you can rent.

How do you get the books you want? When you sign up with the service, you create a “pool” of books you’d like to read. When the service sends you a batch of books, it comes from your pre-approved list of titles.

Bookswim has New Jersey roots. It was started by Shamoon Siddiqui, who earned his MBA at Rutgers Business School, and a business partner, who entered the business plan for Bookswim in a competition at the school. It won first place.

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