WASHINGTON (WUSA) — There’s a new term out there for all of you who want what you want when you want it. Without, that is, paying full price.
Transumer.
A transumer is motivated by the here and now. Say, you want that designer handbag. But you don’t want to charge up your credit card to bring it home.
Or, you rent books, DVD’s, or anything you want for the moment - just not forever.
Rental industry expert Eric Ginsberg, with Bookswim.com, says this kind of spender has gotten a boost from the economy.
And, because of companies like Netflix, that ushered in a new way to do business, consumers benefit.
“There’s the convenience of free home delivery. No due dates. No late fees. People have really embraced that as a model,” says Ginsberg. “Previously, rental was based on timeframes.
Online renting can save you hundreds or thousands on your favorite items. You keep more money and don’t have to worry about accumulating stuff you won’t use.
And, Ginsberg believes transumerism will continue even after the economy bounces back, as people realize they don’t have to spend all their money, to have everything they want.
