eBrands: Building an Internet Business at Breakneck Speed
by Phil Carpenter
This book contains essential strategies for building powerful eBrands. At the turn of the millennium, myriad companies have filled the Web with more than 800 million pages of content. Overwhelmed by choice and starved for time, customers are casting their clicks with brands they trust. The companies that win their wallets will be those that invest now in building premier electronic brands, or...(more)
