BookSwim Vision

Could the price of books possibly have gotten any more expensive? During any given week, the average bestseller costs more than $20. Read three of these in a month and you're spending over $60! What you're paying for is the right to own the book... but is ownership what you really want?

March 2006 - George Burke and Shamoon Siddiqui spent their Thursday night as always, freeloading books in the local behemoth bookstore café. When asked to pay for the books along with the coffee, they replied, "No, we're just gonna read them and put them back... but thanks for asking."

Now this kind of behavior should never be condoned, but George and Shamoon noticed a pattern: everyone else was doing it, although maybe not so openly. If all of these people were simply reading, why aren't they vagrantly loitering at a library? It's free! Well, there's no double mocha lattes at the library... but through researching the answer they discovered that the whole literary distribution model needed to be turned upside down.

March 2007 - BookSwim mailed out its first rental book, "The Richest Man in Babylon" to a subscriber who shares the simple vision of RMSL - "Read More, Spend Less". For those who like longwinded explanations: if you don't have to buy every book, you can afford more books, and when they're conveniently delivered to your door, you've got more time to read them. Unless you're a collector or a packrat, your home shouldn't be cluttered with a mounting pile of books, although subscribers are welcome to keep all of the rented books they’d like through BookSwim’s try-before-you-buy option!

Everyone is concerned about our planet's dwindling resources, and the easiest first step we can all take is conservation.

• Twenty million trees are cut down every year for American book production. BookSwim encourages book rental, rather than purchasing new books, in part because it helps reduce that staggering figure.
• Additionally, the bags BookSwim uses to ship books to and from our subscribers are made from 100% recycled plastic.
• Finally, by receiving books by mail, rather than constantly driving to and from the bookstore or library, BookSwim helps Americans save quite literally millions of gallons of gas every year.

BookSwim knows that it's both good business and good conscience to take care of the Earth, so we go a step further - for every gift card we sell, we plant a tree through a partnership with EcoLibris.net

BookSwim's rental plans, characterized by unlimited books for every member, no late fees and free delivery both ways, are mantras inspired by Netflix's popular DVD service, but act as so much more in the literary world. It's a way to get America reading again. Books nourish our intelligence and nothing captivates our imaginations like a story. We want to take on a responsibility to put more books in more hands... 1,000,000 books to be rented out by 2010! And by the time we reach our goal, BookSwim will have saved subscribers $22,070,000 over list price!