Bright-sided: How the Relentless Promotion of Positive Thinking Has Undermined America (2009)

A sharp-witted knockdown of America’s love affair with positive thinking and an urgent call for a new commitment to realismAmericans are a “positive” people—cheerful, optimistic, and upbeat: this is our reputation as well as our self-image. But more than a temperament, being positive, we are told, is the key to success and prosperity. In this utterly original take on the American frame of mind, Barbara Ehrenreich traces the strange career of our sunny outlook from its origins as a marginal nineteenth-century healing technique to its enshrinement as a dominant, almost mandatory, cultural attitude. Evangelical mega-churches preach the good news that you only have to want something to get it, because God wants to “prosper” you. The me... full descriptiondical profession prescribes positive thinking for its presumed health benefits. Academia has made room for new departments of “positive psychology” and the “science of happiness.” Nowhere, though, has bright-siding taken firmer root than within the business community, where, as Ehrenreich shows, the refusal even to consider negative outcomes—like mortgage defaults—contributed directly to the current economic crisis. With the mythbusting powers for which she is acclaimed, Ehrenreich exposes the downside of America’s penchant for positive thinking: On a personal level, it leads to self-blame and a morbid preoccupation with stamping out “negative” thoughts. On a national level, it’s brought us an era of irrational optimism resulting in disaster. This is Ehrenreich at her provocative best—poking holes in conventional wisdom and faux science, and ending with a call for existential clarity and courage. Barbara Ehrenreich is the author of numerous books, including Dancing in the Streets and The New York Times bestsellers Nickel and Dimed and Bait and Switch. A frequent contributor to Harper’s and The Nation, she has also been a columnist at The New York Times and Time magazine. In Bright-sided, Barbara Ehrenreich reveals how the positive thinking movement, though seemingly harmless, has in fact deluded America and played a role in some of the most destructive events in recent U.S. history. Far from just a “healthy mindset,” bright-siding is an epidemic of self-deception that has spread to all circles of American life, from preachers who celebrate the power of prayer, to doctors who promote optimism’s healing abilities. It led officials to overlook clues of 9/11 and overestimate the strength of New Orleans’ levees, and enabled the business world to make egregiously unsafe loans that caused the worst financial crisis since World War II. Ehrenreich exposes the consequences of the belief that positive thinking is the key to achieving success and prosperity—a notion which, at its most dangerous, prevents people from even considering the negative outcomes of major events or their own actions.  “In this hard-hitting but honest appraisal, America’s cultural skeptic Barbara Ehrenreich turns her focus on the muddled American phenomenon of positive thinking. She exposes the pseudoscience and pseudointellectual foundation of the positive-thinking movement for what it is: a house of cards. This is a mind-opening read.”—Michael Shermer, author of Why People Believe Weird Things: Pseudoscience, Superstition, and Other Confusions of Our Time "Barbara Ehrenreich wants to make clear that she is not a spoilsport. 'No one can call me a sourpuss,' she declared. 'I have a big foot in the joy camp.' She is the author of Dancing in the Streets, a history of 'collective joy,' she notes, and a lot of fun at parties. So her new book, Bright-sided: How the Relentless Promotion of Positive Thinking Has Undermined America, should not be mistaken for a curmudgeonly rant. It is serious social history.Many of the 17 books that Ms. Ehrenreich has written during the past three and half decades have taken her into alien worlds. In her fantastically successful 2001 book, Nickel and Dimed, for example, she details her experience of trying to get by on the salary of an unskilled, minimum-wage worker. By contrast, this newest volume is based on her stay in a world that she became intimately familiar with: the smiley-faced, pink-ribboned, positive-thinking culture that surrounds breast cancer patients . . . In Bright-sided, she traces the roots of the nation’s blithe sunniness to a reaction against Calvinist gloom and the limits of medical science in the first half of the 19th century. Starting with Phineas Parkhurst Quimby, perhaps one of the first American New Age faith healers, she draws a line to Mary Baker Eddy, the founder of Christian Science; the psychologist William James; Ralph Waldo Emerson; Norman Vincent Peale, who published The Power of Positive Thinking in 1952; and the toothy television minister Joel Osteen, who preaches the gospel of prosperity."—Patricia Cohen, The New York Times

"When I finished Barbara Ehrenreich's Bright-Sided: How the Relentless Promotion of Positive Thinking Has Undermined America, I went in search of a stiff drink—or something that would allow me to escape, if only briefly, the feeling that I have been blind to the unyielding grip that positive thinking has on our culture. Very little I have read elsewhere has suggested that the current recession is good for us, but Ehrenreich implies that the implosion of our economy may bring us to our senses and that reason and common sense might have a chance to disempower the foolish, self-serving and dangerous promotion of positive thinking reaching into all areas of our lives: our health, jobs, science, religion, politics. She is relentless—and persuasive—in her determination to convince us of this. Her notes run to 15 pages of titles of papers, articles, books and television interviews she has researched to support her contention that the unwarranted optimism urged on us by church and corporations, by medical and psychological 'experts,' has distorted the reality of the disaster we now find ourselves facing . . . So what's with all this negativity Ehrenreich forces on us? Isn't positive thinking better than being a spoilsport? In a voice urgent and passionate, Ehrenreich offers us neither extreme but instead balance: joy, happiness, yes; sadness, anger, yes. She favors life with a clear head, eyes wide open."—Jane Juska, San Francisco Chronicle

“We're always being told that looking on the bright side is good for us, but now we see that it's a great way to brush off poverty, disease, and unemployment, to rationalize an order where all the rewards go to those on top. The people who are sick or jobless—why, they just aren't thinking positively. They have no one to blame but themselves. Barbara Ehrenreich has put the menace of positive thinking under the microscope. Anyone who's ever been told to brighten up needs to read this book.”—Thomas Frank, author of The Wrecking Crew and What's the Matter with Kansas?

“Unless you keep on saying that you believe in fairies, Tinker Bell will check out, and what’s more, her sad demise will be your fault! Barbara Ehrenreich scores again for the independent-minded in resisting this drool and all those who wallow in it.”—Christopher Hitchens, author of God Is Not Great: How Religion Poisons Everything

“In this hard-hitting but honest appraisal, America’s cultural skeptic Barbara Ehrenreich turns her focus on the muddled American phenomenon of positive thinking. She exposes the pseudoscience and pseudointellectual foundation of the positive-thinking movement for what it is: a house of cards. This is a mind-opening read.”—Michael Shermer, author of Why People Believe Weird Things: Pseudoscience, Superstition, and Other Confusions of Our Time

“Once again, Barbara Ehrenreich has written an invaluable and timely book, offering a brilliant analysis of the causes and dimensions of our current cultural and economic crises. She shows how deeply positive thinking is embedded in our history and how crippling it is as a habit of mind.”—Thomas Bender, author of A Nation Among Nations: America’s Place in World History

“Oprah Winfrey, Deepak Chopra, Andrew Weil: please read this relentlessly sensible book. It’s never too late to begin thinking clearly.”—Frederick Crews, author of Follies of the Wise: Dissenting Essays

“Barbara Ehrenreich’s skeptical common sense is just what we need to penetrate the cloying fog that passes for happiness in America.”—Alan Wolfe, author of The Future of Liberalism

“In this hilarious and devastating critique, Barbara Ehrenreich applies some much needed negativity to the zillion-dollar business of positive thinking. This is truly a text for the times.”—Katha Pollitt, author of The Mind-Body Problem: Poems

"In Bright-Sided: How the Relentless Notion of Positive Thinking Has Undermined America, Barbara Ehrenreich reprises her role as Dorothy swishing back the curtain on a great and powerful given: ‘Americans are a “positive” people.’ Sunny, self-confident optimism defines us as individuals and as a nation. Humbug. Ehrenreich wants us to pay close attention to the truth behind the hype—positive thinking is hurting America, from obliging one another to turn that frown upside-down, to 2008's financial meltdown... (less description)

Author: Barbara Ehrenreich

Categories: Psychology & Counseling, Social Sciences, Health, Mind & Body, Nonfiction