Building a Mail Order Business: A Complete Manual for Success (1982)

This revised and expanded edition aims to cover every area of selling through the mail, from the basics to the latest techniques, including sophisticated methodologies for increasing sales. It features discussions on how to avoid legal problems due to recent government rulings, new forms for copyright and product selection, complete application examples with results, new examples and information on list selection and how to order lists, and future directions.

Author: William A., PhD Cohen

Categories: Industries & Professions, Management & Leadership, Marketing & Sales, Small Business & Entrepreneurship, Business & Investing