Rent: Competitive Intelligence: Scanning the Global Environment
By Robert Salmon

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Competitive Intelligence: Scanning the Global Environment (1999)

This work takes the notion of economic business intelligence and broadens it into the concept of competitive intelligence. It argues that today's firms should not rely on available economic data, but "scan the environment" for everything going on around them (to include intangible factors).

Author: Robert Salmon

Categories: Business Life, Popular Economics, Business & Investing